Focusing on what customers want is the key to building your client base. The services you offer solve your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s internal struggles. Let them
Video popularity is on the rise. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years. The next generation is growing up. People ages 7 – 23 (Generation Z) watch a lot of online videos. One-third of
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