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Is Industry Jargon Scaring Away Potential Customers?

Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely

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Websites

2019 Website Trends to Grow Your Business

The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers.  Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on

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