Whether you have a brand new business startup or you have decided to make your hobby business your full-time business, you need Marketing for your business. A business needs to have a marketing strategy to help it grow. There is a lot of marketing available to a business but you need to have a strong foundation.

There are 4 key parts to marketing a business that we will go over in this podcast plus the Importance of Marketing:

– Branding A Business
– Website For A Business
– SEO For A Website
– Email Outreach

So many small business owners hate the sales part of the business. They don’t want to come across as sleazy or annoying. What they really want to do is serve and help the people who need their products and services.

Sales can be easy and painless for a small business owner. You just have to have a sales process that works with your business and is repeatable. In today’s episode, Audrey interviews Nancy Zare Author and Sales Training expert about how to implement and sales process and why its important. Here is what is covered

Importance of the sales process – not losing leads
Nancy’s overview of how to sell based on customers’ personality types
A simple sales process to follow

They have a little fun along the way so make sure you watch the episode on Youtube.

Creating and publishing a YouTube video is great but you also need people to find it in order for it to be effective as part of your marketing strategy and tactics mix.

We recommend using TubeBuddy to optimize your YouTube videos to make it easier for people to find and watch your videos and subscribe to your channel. We are going through our favorite TubeBuddy features:

Chrome extension
Keyword explorer and phrase recommendation tools
Best Practices Checklist
Build In Thumbnail creation tool
A/B Testing
End Card Templates
Competitive analysis tool

We deep dive into all of these in the episode

YouTube Ads – TV Commercials For Small Business Marketing. The very marketing that was sought after by millions of business owners for years has now been made possible with YouTube. It’s not your traditional commercial ads, it’s better. Think targeted markets, and budgets, with a modern twist. Today we are going to discuss YouTube Ads, the TV commercial of the future.

Emotional Intelligence In Marketing is advanced level stuff.  When you talk to your leads in your marketing campaigns,  do you try to understand the emotional state they are in when viewing your campaigns? If not, you should. Today we are going to chat about Emotional Intelligence and how it can make your marketing messages stand out. Links Mentioned In This

When you have a website and marketing running. It’s something every business owner wants to know. You are getting some leads and that’s wonderful. But how do you get more? We are going to chat about improving click-through rates across all your marketing campaigns in this episode for service-based businesses. Go grab a cup of coffee so we can dive into this topic.

Google My Business is a tool that Google offers to increase local SEO. It’s quite simple. You tell them who you are, and how and where they should rank you. This is how Google Connects the dots. Best of all, it’s free and it’s on this rare occasion where free is actually the perfect tool for the job. Let’s talk about how setting up your Google My Business Listing is the first thing you should do to improve your SEO.

Where you host your website matters. Today, Audrey is going to talk about your business’s biggest and most expensive asset: your website. No one likes a site that is down, slow or just straight-up broken. And just like you’d get frustrated and leave that site, your leads will too if they have that experience on your website. That is why Audrey recommends FlyWheel for hosting your WordPress site. Take a listen to this episode as Audrey breaks down the benefits of having a great hosting platform with amazing customer service because, ultimately, you get what you pay for.

For many retail, eCommerce and B2C businesses social media is a great way to stay connected to customers and interact with new customers. But posting to all your social accounts can be extremely time consuming which causes a lapse in posting new content. Today Audrey is sharing with you the tool that Inkyma uses to manage our clients social media accounts as well as our own. I won’t wait to tell you we are going to review Social Pilot today.