Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your
Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to
Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s internal struggles. Let
Video popularity is on the rise, be sure to create videos customers want. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years. The next generation is growing up. People ages 7 – 23 (Generation Z) watch
The blog on a business website is a valuable marketing tool in the modern age. But it only works if done right. When you are blogging to promote more business, there are certain things you need to do every time you write a post. Using these three tips to transform your company blog into effective content marketing. 1. Write for
The new year is in full swing. Have you taken time to prepare your business for revenue grow? A crucial step is defining your goals and objectives for the year so you know what you want to achieve—then comes your marketing strategy. This post will walk you through the steps needed to create an effective marketing plan for 2019. First,
You want to take advantage of every chance to capture audience attention and communicate your message. Video marketing increases your impressions and reach across all digital platforms. Humans are hardwired to look at movement. A moving image on a screen causes people to stop scrolling and pay attention. Replacing still photography with video boosts your online marketing growth. We have
Internet users are watching videos at a high rate. Cisco Visual Networking Index forecasts that online videos will be 80+ percent of consumer internet traffic by 2020. If you’re not already engaging in video content marketing, now is the time! The right kinds of video can increase your reach on social media. Both live action film and animated videos can
In a crowded marketplace, companies must differentiate themselves from the competition. Your brand won’t automatically stand out. Bold, competitive value is what sets your company apart. This means developing a strategy to stand out in the crowd. Creating Value: The Key to Competitive Advantage The best way to do this is by offering more value to your current and future customers. When everyone
Connecting with future customers through social media is a business best practice. To compete, your business needs to meet people where they are. Chances are, your potential clients are on social media. With 1.5 billion monthly active users, Facebook is one of the best places to reach your target audience. Increase Your Reach by Keeping Content Fresh Unlike on your
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