Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits for businesses’ growth!
Create Service or Product Videos
Service or product videos are perhaps the most important videos you can create for your business. These videos explain new services or products you want to highlight and can help bring even more awareness to your business. Testimonials videos from clients detail how amazing your business is to help convert followers to new customers.
Promotional videos explaining any deals or limited-time sales are also another way to bring publicity on social media. Product update videos are another great way you can explain how a product or service has changed for the better.
Make Fun Company Videos
It’s fascinating to see inside of a business. Company culture videos do well to connect with your customers and social media followers. A video introducing workers is a great way to make customers feel like they know you more.
Live streams have also become much more popular in recent years, especially because of the COVID-19 pandemic. Live streams are much more organic and natural than other videos. Plus, they can also help increase awareness and potential sales.
Pre-recorded company videos and live streams are different from each other. When you pre-record, you can edit out any mistakes and blend videos pictures and captions. With live streams, everything is natural and you cannot edit anything out.
Start a Video Series
A little more complex than other video types, a video series can help increase sales over a longer period of time for your business. Starting a video series of related topics can bring your audience back consistently, as they’ll be waiting for the next video to drop.
For example, a clothing store could make episodic style videos showcasing different ways to style a clothing item. Each video would revolve around one specific item, keeping every video new, yet with a common theme that ties them all together.
You also have a little bit more freedom with these videos. They can be longer than your average short promotional video and can include more details about your business, and what you offer, than some other video types do.
Create Videos For Your Business
Looking to create effective videos for your business? Schedule a time to chat with us now to learn how we can help!