Why the Speed of Your Site Matters

When creating your business website, there are a lot of factors you have to pay attention to as you work to make your site user friendly for your visitors and customers. SEO, website design, and setting up a blog section is important for any business, but oftentimes many forget one key factor they must consider: site speed. 

The speed of your website is incredibly important, especially to Google. However, some may find it hard to increase their site speed, especially if they have a lot of content. Does site speed really matter in the long run?

Your Site Speed Can Affect Your Google Ranking

Short answer: yes. Your ranking in Google can even potentially be affected — and go down — if your site speed isn’t fast enough. This goes for both desktop and mobile speeds, with an emphasis on mobile. Google has realized that most people search and scroll through websites on their phone, and they want to make sure that sites optimized for mobile users are given a better ranking than those sites that aren’t.

If you want a higher ranking on Google, you’re going to want to focus on making your site faster. Google recommends that your website should be able to completely load up for users in under three seconds. This is obviously easier said than done, and it can feel impossible to get your site the speed that you’d like it at. But with professional help, it can get there!

Make Your Website User-Friendly

While getting a high Google ranking is essential for any business owner, that’s not the only reason why you should pay attention to your site speed. You should always work to make sure your site is as user-friendly as possible. High-quality graphics and easy to read text is one way to do it. Increasing your site speed is another.

Stock Images can come in larger sizes, using them at full size will slow down your website’s overall speed. These larger images take a long time to load. To fix this, only use small-sized images! There are many plugs available to add to your website that will reduce the size of your image without sacrificing quality. Check Your specific website platform for a compatible plugin.

For WordPress we like to use Imagify

As you continue to optimize your website for the best user experience, consider your website speed. You can run tests on it by using Google’s PageSpeed Insights here.

Create a Fast Website

Looking to redo your website or create a new one that’s fast and will rank high on Google? We can help! Schedule a time to chat with us now to learn more about our services!

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