Data To Drive Marketing Decisions: like SEO, when the word “data” gets thrown around, business owners seem to react in horror, confusion, or both. Although data is widely overlooked, it is the only tried and true way to understand if the tactics you are using for your business are actually working. So today, Audrey is going to go over picking a tactic using tools we’ve discussed in past episodes, executing said tactic, and reading the data that will be the fuel to grow your business. Data is your friend, embrace it!