People often say that every business needs a good website, though never get into the specifics of why web design matters. It’s not just to make your site look pretty, or to complete your overall brand aesthetic! A well-designed website can in fact be highly beneficial to your business, which we discuss in detail below. 3 Reasons Why Web Design

Converting followers to customers is important year-round — but the end of the year offers opportunities for businesses to really drive in sales. With the holidays right around the corner, make sure to increase sales through web design with these simple tips. Optimize Your Mobile Site and Speed Most website visitors browse your site on their mobile device, so you

When creating your business website, there are a lot of factors you have to pay attention to in order to make the site user friendly for customers and leads but also for search engine optimization: Keywords Meta Tags Internal and External Links Educational Blog articles are all important for a business website to rank well in search, but oftentimes many

If you’re planning on creating or redesigning your business website, there are a few things you must do prior to make things run a bit smoother. Do these three tips before the design process, and you’ll be set!  URL Selection First, you should decide on the basic parts of your company if you haven’t already. Obviously, the name of your

There are many factors to consider when designing your website. As a business owner, it’s important that you make sure your branding is complete and clear to all visitors. Once you have your overall branding design (color scheme, font designs, etc) figured out, there are three main elements that your website needs. Regardless of what industry or niche you fall

The purpose of a website for your business is to help engage with your audience. Your website helps inform them of exactly what you offer, letting them know if you provide what they want or need.  Once your website informs them of this, your site should also help them make their next action to engage, purchase, or subscribe. But how

Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely

The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers.  Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on