Websites

Is Industry Jargon Scaring Away Potential Customers?

Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely

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Websites

2019 Website Trends to Grow Your Business

The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers.  Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on

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Marketing

Top 3 Marketing Tools for Attracting Clientele Who Pay What You Are Worth

Tired of potential customers questioning your prices? Maybe you just need to attract different clients. There are people out there who are ready and willing to pay top dollar for services and goods from knowledgeable professionals. Consider the case of an entrepreneur with a bachelor’s degree in interior design and many years of experience working in her field. She has

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Marketing

Taking Control of your Website Design Content (part 4 of 4)

In this series, we’ve been discussing how to use website design strategies to attract more customers. In the last post, we reviewed strategies for boosting user engagement on your site.  Now, we are going to discuss how to take back control of your content after your site has been professionally designed. Backup Your Content Let’s say you hire a new

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Social Media Marketing

User Engagement Strategies that Attract More Customers (Part 3)

In this four-part series, we are discussing how to use website design strategies to attract more customers. The last post, we overviewed site load time and mobile user experience. Now we are going to talk about keeping users engaged while on your website. The is a ton of content on the web, and interactive tools will make your website stand

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Marketing

How to Design Your Website to Attract More Customers (Part 1)

Your web presence is more than simply a means of conveying business hours and locations to potential clients. A professional website design creates confidence. When surveyed 94% of people cited web design as the reason they mistrusted or rejected a website. When people see a user-friendly, high-quality website they are more likely to view your company as adept, organized, and

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Marketing

The Techie Stuff You Can Do to Your Website to Attract More Customers (Part 2)

Often, a website is the first impression potential clients have of your company. High-quality web design can create a sense of confidence in your business that converts readers to customers. In part one of this series, we discussed attracting more customers by employing emotional language and prominent Calls to Action. Now we are going to tackle two key web development

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