why web design matters
Websites Design

3 Reasons Why Web Design Matters

People often say that every business needs a good website, though never get into the specifics of why web design matters. It’s not just to make your site look pretty, or to complete your overall brand aesthetic! A well-designed website can in fact be highly beneficial to your business, which we discuss in detail below. 3 Reasons Why Web Design

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Increase Sales Through Web Design
Websites Design

How to Increase Sales Through Web Design This Holiday Season

Converting followers to customers is important year-round — but the end of the year offers opportunities for businesses to really drive in sales. With the holidays right around the corner, make sure to increase sales through web design with these simple tips. Optimize Your Mobile Site and Speed Most website visitors browse your site on their mobile device, so you

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website speed
Websites Design

Why Website Speed Matters

When creating your business website, there are a lot of factors you have to pay attention to in order to make the site user friendly for customers and leads but also for search engine optimization: Keywords Meta Tags Internal and External Links Educational Blog articles are all important for a business website to rank well in search, but oftentimes many

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Websites Design

3 Things to Do Before Designing Your Website

If you’re planning on creating or redesigning your business website, there are a few things you must do prior to make things run a bit smoother. Do these three tips before the design process, and you’ll be set!  URL Selection First, you should decide on the basic parts of your company if you haven’t already. Obviously, the name of your

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Websites Design

3 Elements Your Website Design MUST Include

There are many factors to consider when designing your website. As a business owner, it’s important that you make sure your branding is complete and clear to all visitors. Once you have your overall branding design (color scheme, font designs, etc) figured out, there are three main elements that your website needs. Regardless of what industry or niche you fall

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Websites Design

How to Increase Engagement Through Subtle Website Motion

The purpose of a website for your business is to help engage with your audience. Your website helps inform them of exactly what you offer, letting them know if you provide what they want or need.  Once your website informs them of this, your site should also help them make their next action to engage, purchase, or subscribe. But how

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Social Media Marketing

Using Animated GIFs to Convey Complex Ideas

A picture is worth a thousand words. And moving pictures are worth even more. Video and animated images are a great way to convey ideas online. Plus, they are a useful marketing tool. Social Media sites like Tumblr have spurred the popularity of animated GIFs online. GIFs are fun, attention-grabbing, and easy to share on social media.  What are Animated

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Industry Jargon Video
Websites Design

Is Industry Jargon Scaring Away Potential Customers?

Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely

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Websites Design

2019 Website Trends to Grow Your Business

The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers.  Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on

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graphic design
Marketing

Top 3 Marketing Tools for Attracting Clientele Who Pay What You Are Worth

Tired of potential customers questioning your prices? Maybe you just need to attract different clients. There are people out there who are ready and willing to pay top dollar for services and goods from knowledgeable professionals. Consider the case of an entrepreneur with a bachelor’s degree in interior design and many years of experience working in her field. She has

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