Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.

On this episode of Inkyma’s Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.

In this episode of Inkyma’s Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.

On today’s episode, Effective Event Marketing- Maximize your in-person events to get more clients after the event, I’m going to talke to you about what you need to do before, during and after an event to get new clients so that the event is worth the time and espense. Links Mentioned In This Episode: Sign Up for a Mailchimp Account

Marketing Strategies Podcast Episode 34 Product Review and Deep Dive: Mailchimp Email and CRM System. Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.

On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.

What is the difference between planning vs actual marketing execution? Today we are talking to Miriam Wilson, an independent insurance broker, of Colorado Insurance about just that! Miriam explains how she’s using word of mouth, organic reach and paid ads to make a difference in her two-year-old business and how you can do it too.