Which Digital Ad platform should you use if you have a limited budget?
Marketing Strategies Podcast

Which Digital Ad Platform Should You Use If You Have a Limited Budget?

You’re new to digital advertising and you want to run ads that everyone will see. In today’s episode, Audrey is going to introduce you to the one platform that will make you feel like you’re everywhere with focused spending at the forefront of your marketing. So let’s take a peek at Google Ads Platform and refrain for making the mistakes that most new digital advertisers make.

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Fractional CMO Model For Business Growth
Marketing Strategies Podcast

Fractional CMO Model For Business Growth

Sometimes it is amazing tools that can help grow your business; other times, it’s a game changing person that does the trick. In this episode, Audrey is going to break down what a Fractional CMO (Chief Marketing Officer) or marketing director is and how they can elevate your business for a fraction of the cost. Some may offer more than others, but it’s also important that they’re a good fit for your company. Now, let’s help you make the best business decision to start 2022 off right!

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Using Artificial Intelligence To Streamline Your Marketing
Marketing Strategies Podcast

Using Artificial Intelligence To Streamline Your Marketing

What comes to mind when you hear the term, Artificial Intelligence? iRobot? Terminator? Unless you consider your Rumba an AI takeover, we are hardly there yet. We are, however, using AI to help streamline parts of our business every day, using it to delegate tasks that humans don’t want to do or AI can simply do faster and cheaper. There is a HUGE ROI on AI and Audrey is going to walk you through some ways you can implement automation or learn the lingo to help you hire a company that can do it for you.

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Rank Math For Easy SEO
Marketing Strategies Podcast

Tool Evaluation: Rank Math For Easy SEO

What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.

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Strong Brand Identity Part 3 Branding Visual Identity
Marketing Strategies Podcast

Strong Brand Identity Part 3 Branding Visual Identity

This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!

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Strong Brand Identity Part 2
Marketing Strategies Podcast

Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.

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Strong Brand Identity Part 1
Marketing Strategies Podcast

Strong Brand Identity Part 1: The Customer

On this episode of Inkyma’s Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.

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How Marketing Tactics can support your Sales Team
Marketing Strategies Podcast

How Marketing Tactics Can Support Your Sales Team

In this episode of Inkyma’s Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.

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Extend Your Busy Sales Season
Marketing

How To Extend Your Busy Sales Season To Capture Profits

How To Extend Your Busy Sales Season To Maximize Profits If you have a seasonal business, you might know the struggle. When you get to the end of the holiday season, it can be tough to sustain the profits. If you try, it might entail a significant amount of planning. However, you can use several different marketing strategies to procure

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