Content Marketing

The Secret To Increase Email Newsletter Engagement

Connect with your customers, increase sales and help potential customers solve their problems. All of this can be accomplished with an email newsletter. Just as with other forms of communication, you need to make sure you’re working to always increase engagement. What do you need to increase engagement? VIDEO  Utilize Video In Your Email Newsletters Social media users prefer video

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Content Marketing

Pivot to Hosting Webinars Now To Get New Customers

As we all stay indoors to help keep ourselves and others safe and healthy, it’s vital for businesses to think about how to continue to keep their audience engaged and increase leads. If you previously held in-person events prior to the stay at home orders, this can feel impossible. However, it’s definitely not. Instead of hosting in-person events, it’s time

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Social Media Marketing

The 3 Major Social Media Trends to Pay Attention to in the Future

Social media trends are, much like other trends, always changing. However, recent developments in different social platforms have revealed that there are three major factors that every business should definitely look forward to.  While much is uncertain at the moment, it isn’t time for businesses to stop marketing. With the COVID-19 quarantine keeping people home people are turning to social

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Content Marketing

Should My Business Website Have a Blog?

With a business website, you can easily identify your customers’ problems while simultaneously offering them a solution. Your website is one of the best tools you can use to increase sales through calls to action. But is there a way to bring in even more sales and brand awareness? A blog on your website can do exactly this, as it’s

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Websites Design

3 Things to Do Before Designing Your Website

If you’re planning on creating or redesigning your business website, there are a few things you must do prior to make things run a bit smoother. Do these three tips before the design process, and you’ll be set!  URL Selection First, you should decide on the basic parts of your company if you haven’t already. Obviously, the name of your

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Social Media Marketing

5 Current Social Media Marketing Trends to Try

Social media is an ever-changing field, so finding marketing that works for your business can feel impossible. However, there are five current marketing trends that have recently taken off — and it looks like they won’t be going anywhere in the near future.   1. Influencers Still Work It appears that influencer power isn’t going away anytime soon. Influencers tend to

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Content Marketing

How to Choose the Best Blog Topics for Your Business Niche

It’s difficult to consistently come up with blog topics for your specific business niche. However, this doesn’t mean it’s impossible! Regardless of what industry your company falls into, keep the blog section on your website alive by following these three tips. Know Your Target Audience First (and really before you even start blogging), you need to know your target audience.

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Websites Design

3 Elements Your Website Design MUST Include

There are many factors to consider when designing your website. As a business owner, it’s important that you make sure your branding is complete and clear to all visitors. Once you have your overall branding design (color scheme, font designs, etc) figured out, there are three main elements that your website needs. Regardless of what industry or niche you fall

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Social Media Marketing

The One Thing You Must Know Before Running Facebook Ads

Ready to begin running your first Facebook Ad? There are many key factors to know when running a successful Facebook Ad campaign. It’s difficult to find the strategy that works well for your business, especially when using tools that you’ve never used before. First off, you need to understand key facts about your business — and your audience — before

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.