video marketing trends
Content Marketing

2 Video Marketing Trends to Look Out For In 2021

Video isn’t going away anytime soon. Thanks to popular social media platforms like Youtube and Facebook, video has become one of the best ways to engage with followers and customers. So, what video marketing trends can we look out for in 2021? 2 Popular Video Marketing Trends In 2021 Using video on both your social media accounts and your website

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why web design matters
Websites Design

3 Reasons Why Web Design Matters

People often say that every business needs a good website, though never get into the specifics of why web design matters. It’s not just to make your site look pretty, or to complete your overall brand aesthetic! A well-designed website can in fact be highly beneficial to your business, which we discuss in detail below. 3 Reasons Why Web Design

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When creating a marketing strategy, is email marketing or social media marketing better? Social Media Marketing vs. Email Marketing; both offer different pros, they also have their own unique cons.
Content Marketing

Social Media Marketing vs. Email Marketing: Which Is Better?

When creating a marketing strategy, is email marketing or social media marketing better? Social Media Marketing vs. Email Marketing both offer different pros, they also have their own unique cons. Below, we compare social media marketing vs. email marketing, including which form is the best way to market to your audience.  Social Media Pros and Cons Social media has long

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SEO Best Practices
Marketing

Blogging SEO Best Practices: 6 SEO Tips to rank your website higher

To get your website to rank high on Google, you need to utilize SEO best practices — and blogging helps immensely. SEO, Search Engine Optimization, has a huge hand in where your site ranks on Google. We have put together the top 6 tips to rank your website higher to get more site traffic and sales conversions. With these tips

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Increase Sales Through Web Design
Websites Design

How to Increase Sales Through Web Design This Holiday Season

Converting followers to customers is important year-round — but the end of the year offers opportunities for businesses to really drive in sales. With the holidays right around the corner, make sure to increase sales through web design with these simple tips. Optimize Your Mobile Site and Speed Most website visitors browse your site on their mobile device, so you

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Check out these 3 simple marketing strategies for small business
Marketing

3 Simple Marketing Strategies For Small Business

Marketing isn’t easy and takes a lot of experience, trial and error, and patience to really bring about success. Check out these 3 simple marketing strategies for small business that every business should use, regardless of their budget, size, or niche!  3 simple marketing strategies for small business Utilize Your Social Media Accounts Creating organic social media posts on different

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Professional Webinar
Content Marketing

Pro Trips on Creating a Professional Webinar That Attracts New Clients

Webinars have always been beneficial for businesses, but they’ve definitely reached new heights in 2020. Learn pro tips on how to create a professional webinar that attracts new clients.  As so many in the nation and around the world struggle to figure out how business works amid the COVID-19 pandemic, many businesses have been conducting webinars to continue to educate

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Content Marketing

Top 2 Newsletter Metrics To Get You More Leads

Creating email newsletters can be difficult and time-consuming, but the job doesn’t stop once you’ve perfected your overall design and copy. Once you send out your newsletters, it’s important that you monitor a few metrics associated with your sent emails. Below, we’ve chosen the top 2 newsletter metrics to get you more leads — and make adjustments for future newsletter

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website speed
Websites Design

Why Website Speed Matters

When creating your business website, there are a lot of factors you have to pay attention to in order to make the site user friendly for customers and leads but also for search engine optimization: Keywords Meta Tags Internal and External Links Educational Blog articles are all important for a business website to rank well in search, but oftentimes many

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Blog Post Engagement
Content Marketing

5 Ways to Boost Blog Post Engagement

Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers.  There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.