Websites Design

Why the Speed of Your Site Matters

When creating your business website, there are a lot of factors you have to pay attention to as you work to make your site user friendly for your visitors and customers. SEO, website design, and setting up a blog section is important for any business, but oftentimes many forget one key factor they must consider: site speed.  The speed of

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Content Marketing

5 Ways to Create Blog Posts That Boost Engagement

Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers.  There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips

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Marketing

How to Make Your Webinar Interactive

Webinars have always been beneficial for companies to make. With the COVID-19 pandemic, they’ve become essential for so many businesses looking to connect with their audience. You don’t want to create a webinar that’s boring. You need to keep your audience immersed during their time spent with you. One way to effectively do this is to make your webinar interactive.

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Marketing

3 Strategies to Include in Your Email Sales Funnel Series

As you’re creating a new sales funnel in an email series, there are a few profitable strategies to include to help you get the best results.  When producing an email series, there are a few things you need to have. An effective series includes seven to eight emails to build trust over time with your potential customers. Include a mix

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Marketing

Top Google My Business Benefits

Google My Business is one of the most important tools for any business owner. If you don’t already have a GMB set up, you need one. But why does it matter so much? What is Google My Business? Creating a Google My Business listing is a must for all businesses. It provides your company with instant visibility when people are

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Marketing

The Best Videos to Use For Business Growth

Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits

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Content Marketing

How Do I Create a Successful Sales Funnel Email Series?

A sales funnel email series is the best way to attract potential customers when you’re selling any high ticket product or service. The more customers see and hear from a brand, the more trust is built. Trust increases the likelihood they’ll make a purchase. A great way to create multiple interactions is through an email sales funnel.  An Email series

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Marketing

How Can My Website Rank High on Google and Bing?

The higher you rank on Google and Bing, the more website exposure you’ll have — and the more customers and sales you’ll have. There’s a reason why so many businesses want that high ranking! As SEO has changed over the years, it’s difficult to understand exactly what these search engines are looking for now. Below, you’ll find how to rank

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Email Newsletter
Content Marketing

The Secret To Increase Email Newsletter Engagement

Connect with your customers, increase sales and help potential customers solve their problems. All of this can be accomplished with an email newsletter. Just as with other forms of communication, you need to make sure you’re working to always increase engagement. What do you need to increase engagement? VIDEO  Utilize Video In Your Email Newsletters Social media users prefer video

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Webinar for lead generation
Content Marketing

Pivot to Hosting Webinars Now To Get New Customers

As we all stay indoors to help keep ourselves and others safe and healthy, businesses need to continue to grow. If you previously held in-person events prior to the stay at home orders, consider hosting webinars instead until we can all get back to be in person again. Whether you consider Live or pre-recorded webinars they are a great way

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.