web design
Websites Design

How to Increase Sales Through Web Design This Holiday Season

Converting followers to customers is important year-round — but the end of the year offers opportunities for businesses to really drive in sales. With the holidays right around the corner, make sure your web design is increasing your sales with these simple tips. Optimize Your Mobile Site and Speed Most website visitors browse your site on their mobile device, so

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Marketing

3 Simple Marketing Strategies For Small Business

Marketing isn’t easy and takes a lot of experience, trial and error, and patience to really bring about success. However, there are three simple marketing strategies for small business that every business should use, regardless of their budget, size, or niche!  Utilize Your Social Media Accounts Creating organic social media posts on different platforms is one sure way to help

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Professional Webinar
Content Marketing

Pro Trips on Creating a Professional Webinar That Attracts New Clients

Webinars have always been beneficial for businesses, but they’ve definitely reached new heights in 2020. Learn pro tips on how to create a professional webinar that attracts new clients.  As so many in the nation and around the world struggle to figure out how business works amid the COVID-19 pandemic, many businesses have been conducting webinars to continue to educate

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Content Marketing

Top 2 Newsletter Metrics To Get You More Leads

Creating email newsletters can be difficult and time-consuming, but the job doesn’t stop once you’ve perfected your overall design and copy. Once you send out your newsletters, it’s important that you monitor a few metrics associated with your sent emails. Below, we’ve chosen the top 2 newsletter metrics to get you more leads — and make adjustments for future newsletter

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website speed
Websites Design

Why Website Speed Matters

When creating your business website, there are a lot of factors you have to pay attention to in order to make the site user friendly for customers and leads but also for search engine optimization: Keywords Meta Tags Internal and External Links Educational Blog articles are all important for a business website to rank well in search, but oftentimes many

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Content Marketing

5 Ways to Boost Blog Post Engagement

Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers.  There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips

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Webinar Interactive
Marketing

How to Make Your Webinar Interactive

Webinars have always been beneficial for companies to make. With the COVID-19 pandemic, they’ve become essential for so many businesses looking to connect with their audience so make your webinar interactive to get more attendees. You don’t want to create a webinar that’s boring. You need to keep your audience immersed during the time spent with you. One way to

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Marketing

3 Strategies to Include in Your Email Sales Funnel Series

As you’re creating a new sales funnel in an email series, there are a few profitable strategies to include to help you get the best results.  When producing an email series, there are a few things you need to have. An effective series includes seven to eight emails to build trust over time with your potential customers. Include a mix

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Marketing

Top Google My Business Benefits

Google My Business is one of the most important tools for any business owner. If you don’t already have a GMB set up, you need one. But why does it matter so much? What is Google My Business? Creating a Google My Business listing is a must for all businesses. It provides your company with instant visibility when people are

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Marketing

The Best Videos For Business Growth

Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.