Uncategorized

Pro Trips on Creating a Professional Webinar That Attracts New Clients

Webinars have always been beneficial for businesses, but they’ve definitely reached new heights in 2020. Learn pro tips on how to create a professional webinar that attracts new clients.  As so many in the nation and around the world struggle to figure out how business works amid the COVID-19 pandemic, many businesses have been conducting webinars to continue to educate

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Uncategorized

Top 2 Newsletter Metrics To Get You More Leads

Creating email newsletters can be difficult and time-consuming, but the job doesn’t stop once you’ve perfected your overall design and copy. Once you send out your newsletters, it’s important that you monitor a few metrics associated with your sent emails. Below, we’ve chosen the top 2 newsletter metrics to get you more leads — and make adjustments for future newsletter

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Websites Design

Why the Speed of Your Site Matters

When creating your business website, there are a lot of factors you have to pay attention to as you work to make your site user friendly for your visitors and customers. SEO, website design, and setting up a blog section is important for any business, but oftentimes many forget one key factor they must consider: site speed.  The speed of

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Content Marketing

5 Ways to Create Blog Posts That Boost Engagement

Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers.  There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips

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Webinar Interactive
Marketing

How to Make Your Webinar Interactive

Webinars have always been beneficial for companies to make. With the COVID-19 pandemic, they’ve become essential for so many businesses looking to connect with their audience. You don’t want to create a webinar that’s boring. You need to keep your audience immersed during the time spent with you. One way to effectively do this is to make your webinar interactive.

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Marketing

3 Strategies to Include in Your Email Sales Funnel Series

As you’re creating a new sales funnel in an email series, there are a few profitable strategies to include to help you get the best results.  When producing an email series, there are a few things you need to have. An effective series includes seven to eight emails to build trust over time with your potential customers. Include a mix

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Marketing

Top Google My Business Benefits

Google My Business is one of the most important tools for any business owner. If you don’t already have a GMB set up, you need one. But why does it matter so much? What is Google My Business? Creating a Google My Business listing is a must for all businesses. It provides your company with instant visibility when people are

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Marketing

The Best Videos to Use For Business Growth

Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits

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Content Marketing

How Do I Create a Successful Sales Funnel Email Series?

A sales funnel email series is the best way to attract potential customers when you’re selling any high ticket product or service. The more customers see and hear from a brand, the more trust is built. Trust increases the likelihood they’ll make a purchase. A great way to create multiple interactions is through an email sales funnel.  An Email series

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Marketing

How Can My Website Rank High on Google and Bing?

The higher you rank on Google and Bing, the more website exposure you’ll have — and the more customers and sales you’ll have. There’s a reason why so many businesses want that high ranking! As SEO has changed over the years, it’s difficult to understand exactly what these search engines are looking for now. Below, you’ll find how to rank

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.