Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to
A picture is worth a thousand words. And moving pictures are worth even more. Video and animated images are a great way to convey ideas online. Plus, they are a useful marketing tool. Social Media sites like Tumblr have spurred the popularity of animated GIFs online. GIFs are fun, attention-grabbing, and easy to share on social media. What are Animated
Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely
The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers. Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on
Focusing on what customers want is the key to building your client base. The services you offer solve your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s internal struggles. Let them
Video popularity is on the rise. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years. The next generation is growing up. People ages 7 – 23 (Generation Z) watch a lot of online videos. One-third of
The blog on a business website is a valuable marketing tool in the modern age. But it only works if done right. When you are blogging to promote more business, there are certain things you need to do every time you write a post. Using these three tips to transform your company blog into effective content marketing. 1. Write for
Boosting is a quick way to spend your advertising budget, but there isn’t much evidence of a positive return on investment. It turns out, Post Boosting is a waste of time for most advertising objectives. Facebook Ad Manager lets companies create, monitor, and review ads to maximize your budget and see good results. You can increase paid engagement on Facebook
Instagram has rolled out a new feature called Close Friends. It’s a way to share posts with select individuals. This new feature lets you create a list of specific followers. Then you can share select Instagram Stories and Posts with only these designated users. Your business can take advantage of this feature. Create a list of select followers who
The new year is in full swing. Have you taken time to prepare your business for revenue grow? A crucial step is defining your goals and objectives for the year so you know what you want to achieve—then comes your marketing strategy. This post will walk you through the steps needed to create an effective marketing plan for 2019. First,
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