Strong Brand Identity Part 2
Marketing Strategies Podcast

Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.

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Strong Brand Identity Part 1
Marketing Strategies Podcast

Strong Brand Identity Part 1: The Customer

On this episode of Inkyma’s Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.

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How Marketing Tactics can support your Sales Team
Marketing Strategies Podcast

How Marketing Tactics Can Support Your Sales Team

In this episode of Inkyma’s Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.

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Extend Your Busy Sales Season
Marketing

How To Extend Your Busy Sales Season To Capture Profits

How To Extend Your Busy Sales Season To Maximize Profits If you have a seasonal business, you might know the struggle. When you get to the end of the holiday season, it can be tough to sustain the profits. If you try, it might entail a significant amount of planning. However, you can use several different marketing strategies to procure

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Product Review and Deep Dive: Mailchimp Email and CRM System
Marketing Strategies Podcast

Product Review and Deep Dive: Mailchimp Email and CRM System

Marketing Strategies Podcast Episode 34 Product Review and Deep Dive: Mailchimp Email and CRM System. Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.

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Marketing Recurring Revenue Streams for Steady Business Growth Year After Year Marketing Recurring Revenue Streams for Steady Business Growth Year After Year
Marketing Strategies Podcast

Marketing Recurring Revenue Streams for Steady Business Growth Year After Year

On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.

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email campaign series
Marketing

The Power of an Email Campaign Series for the Holidays

As we come to the holiday season, there are so many ways to tailor your email marketing to your customers.  One of the best ways to do this is through an email campaign series, which you can use around Thanksgiving or Black Friday, or even around Christmas.  These emails are great for sharing offers, bundles, or even special sales with

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brand continuity
Marketing

The Importance of Brand Continuity

When it comes to marketing, people often think of several aspects of a company’s image: social media posts, color schemes, logos, or even slogans.  But many people do not recognize the more significant trends in their brand’s decisions and how these deeply affect customer growth and loyalty.  A good brand will keep its image consistent, and often customers flock to

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