Split Testing, also known as A/B Testing, converts more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.

Does working on a marketing plan make you feel overwhelmed? The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.

Do you know the difference between a marketing agency and a contractor? Why should you hire an agency, and when is the right time for your business? In this episode, we answer all those questions and more as we discuss what a good agency will do for your business and your marketing strategy.

On this episode we take a deep dive interviewing Kilian Gordan and Craig Kallian, Business Development Managers with Hoste, as they discuss not only how they market themselves but how they are navigating the short-term and long-term rental marketing space for their customers’ properties.

Many business owners want to market to affluent consumers. Those that don’t mind spending more to get greater value so they get exactly what they want. It’s a topic that Audrey talks about frequently and has done quite a bit of research on for her customers. She shares her thoughts and insights about the particular market segment: who they are and how to find and market to them. She also shares how to brand your business to attract this market segment as well.

Get inspired by Axon Health’s journey through their 1st year and get actionable insights on what you can do for your start up business. We interviewed Dr Erica Abraham of Axon Health, a mobile chiropractic practice in Colorado Springs. Dr. Erica shares with us their unique business model and how they have marketed their business during their 1st critical year and what they are planning for the next few years.

This won’t be a technical discussion about Search Engine Optimization. Audrey going to be more of your translator to bridge the gap between the technical jargon of SEO and the practical application. On this episode, she will be sharing the top things you need to do to optimize your site, tools you can use and of course action steps to get you started.

Thanks so much for listening. If you have a question or a show topic suggestion go to our website Inkyma.com and fill out the contact form in the footer. I appreciate all your feedback.