As you grow your business or brand, you want to make sure you’re continuing to pull potential customers in. But how do you do this successfully — and consistently? An extremely powerful marketing tool, testimonials work wonders for businesses and are well worth the time it takes to create. Why Are Customer Testimonials Important? Customer testimonials are great because former

Finding the perfect way to increase sales is an art. Many business owners worry about raising their rates. After all, wouldn’t consumers simply buy the cheapest product that they can find? By understanding how to utilize emotional, social, and philosophical values, you can increase your sales. Through showing your potential customers just how valuable your products are, you can successfully

In an ideal world, it would be unbelievably easy to successfully market your business. Unfortunately, this isn’t the case — and most business owners can attest to this. Marketing is vital to any business or brand looking to grow. With expert, efficient marketing strategies, you can see your business evolve in no time. With poor, misdirected marketing strategies, the complete

Your goal is to reach as many potential customers/clients as possible through your marketing strategy. Video marketing is growing and has been shown to convert better than print or still images in digital marketing. Lucky for you, search engines are extremely fond of videos because of the way they engage viewers. By posting videos as part of your marketing campaign,

Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your