What’s up, business owners! This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven’t listened to part 1, go back, listen, and take action. In part two, we divided into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on creating revenue from existing customers using a segmentation strategy by creating a tier identification and selling structure of your existing customers. By keeping your classifications simple and easy to remember, High, Medium, Low value customers, you don’t have to overcomplicate this!

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on Customer Retention Strategies. You will learn about ways that you can get more revenue from existing customers and how to get those customers to refer you to new customers.

Split Testing, also known as A/B Testing, converts more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.

Does working on a marketing plan make you feel overwhelmed? The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.

Do you know the difference between a marketing agency and a contractor? Why should you hire an agency, and when is the right time for your business? In this episode, we answer all those questions and more as we discuss what a good agency will do for your business and your marketing strategy.

On this episode we take a deep dive interviewing Kilian Gordan and Craig Kallian, Business Development Managers with Hoste, as they discuss not only how they market themselves but how they are navigating the short-term and long-term rental marketing space for their customers’ properties.

Many business owners want to market to affluent consumers. Those that don’t mind spending more to get greater value so they get exactly what they want. It’s a topic that Audrey talks about frequently and has done quite a bit of research on for her customers. She shares her thoughts and insights about the particular market segment: who they are and how to find and market to them. She also shares how to brand your business to attract this market segment as well.