Creating Value: The Key to Competitive Advantage In a crowded marketplace, companies must differentiate themselves from the competition. Your brand won’t automatically stand out. Bold, competitive value is what sets your company apart. This means developing a strategy to stand out in the crowd. The best way to do this is by offering more value to your current […]
Increase Your Reach by Keeping Content Fresh Connecting with future customers through social media is a business best practice. To compete, your business needs to meet people where they are. Chances are, your potential clients are on social media. With 1.5 billion monthly active users, Facebook is one of the best places to reach your […]
Top 3 Reasons to Hire a Marketing Agency We all know that sustainable business growth needs a well-structured marketing plan. Powerful advertisements make your target audience feel a connection to your brand. This, in turn, sets the foundation to generate leads that convert to sales. The big question is: should you do it yourself or […]
Create Eye-catching Facebook Posts and Ads With These 2 Simple Tips As people scroll through their Facebook feed, they skip over plenty of text without ever reading it. People pay attention to the picture before ever looking at the words. That’s why so many Facebook posts and ads have accompanying visual graphics. But to really […]
Top 3 Marketing Tools for Attracting Clientele Who Pay What You Are Worth Tired of potential customers questioning your prices? Maybe you just need to attract different clients. There are people out there who are ready and willing to pay top dollar for services and goods from knowledgeable professionals. Consider the case of an entrepreneur […]
How to Use LinkedIn to Build your Referral Network and Increase Your Client Base We all know that networking is a necessary part of growing a business. This is not new. What is new is the increasing amount of networking that occurs online. LinkedIn is a great online platform when it comes to building a […]
Taking Control of your Website Design Content (Part 4 of 4) In this series, we’ve been discussing how to use website design strategies to attract more customers. In the last post, we reviewed strategies for boosting user engagement on your site. Now, we are going to discuss how to take back control of your content […]
User Engagement Strategies that Attract More Customers (Part 3 of 4) In this four-part series, we are discussing how to use website design strategies to attract more customers. The last post, we overviewed site load time and mobile user experience. Now we are going to talk about keeping users engaged while on your website. The […]
How to Design Your Website to Attract More Customers (Part 1 of a 4 part series) Your web presence is more than simply a means of conveying business hours and locations to potential clients. A professional website design creates confidence. When surveyed 94% of people cited web design as the reason they mistrusted or rejected […]
The Techie Stuff You Can Do to Your Website to Attract More Customers (Part 2 of a 4 part series) Often, a website is the first impression potential clients have of your company. High-quality web design can create a sense of confidence in your business that converts readers to customers. In part one of this […]
