Running your business is challenging on all levels. Dealing with day-to-day operations, keeping customers satisfied, and managing employees all day every day would wear on anyone. But wait, you’re not done yet. Staying in business means promoting your business. No matter how big or small your overall budget is, some of that needs to be earmarked for marketing and advertising.
Most business owners these days are using some form of social media to market themselves and their businesses. When used properly, sites like Facebook, Instagram, and LinkedIn, among others, provide an incredible platform to present products and services. It allows a start-up to advertise on the same platform as the likes of Apple, Oracle, Wix.com or Adobe. That exposure enables
Your goal is to reach as many potential customers/clients as possible through your marketing strategy. Video marketing is growing and has been shown to convert better than print or still images in digital marketing. Lucky for you, search engines are extremely fond of videos because of the way they engage viewers. By posting videos as part of your marketing campaign,
If you want to improve organic reach, then your social media business pages need thoughtful, curated content. A variety of content that provides value to the reader is more likely to be shared. If all you are Facebook and Instagram posts are calls to action (CTAs), you may lose followers. People don’t want to be advertised to constantly. So, strive
Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your
Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to
A picture is worth a thousand words. And moving pictures are worth even more. Video and animated images are a great way to convey ideas online. Plus, they are a useful marketing tool. Social Media sites like Tumblr have spurred the popularity of animated GIFs online. GIFs are fun, attention-grabbing, and easy to share on social media. What are Animated
Remember, potential customers are not industry experts. You are. People with years of experience in a particular field sometimes use jargon that is unfamiliar to the general population. When addressing potential clients, subject matter experts should speak at a level someone outside the industry can comprehend. When people have a clear understanding of what you do, they are more likely
The world wide web is always evolving. Changes in technology usage, search engine algorithms, and user expectations drive current website trends of 2019. By keeping up with these patterns, you can boost engagement and connect with customers. Mobile-first Is your website designed with desktop computers first and mobile devices second? Considering that 70 percent of all web traffic happens on
Focusing on what customers want is the key to building your client base. The services you offer solve your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s internal struggles. Let them
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