Articles and News

Mobile SEO Optimization

5 Essential Steps for Effective Mobile SEO Optimization

As a general contractor, you understand the importance of tools. They empower you to craft, create, and improve your projects. Consider mobile SEO optimization as another vital tool – one that can significantly boost your business. Mobile SEO enhances your website’s performance on mobile devices. It ensures a mobile-responsive design and improved loading time, ultimately leading to better search rankings,

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AI Driven Lead Generation

Unlocking Exponential Growth: AI Driven Lead Generation Strategies

In the world of marketing, Artificial Intelligence or AI is far from jargon; it’s transforming the way businesses function. AI driven lead generation is empowering businesses to revolutionize their marketing strategies, driving more qualified leads than ever before. Lead generation is a crucial part of any business and with the advent of artificial intelligence, this process has become more streamlined

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common SEO mistakes

Avoiding Common SEO Mistakes in the Contracting Business

Navigating the often complex world of Search Engine Optimization (SEO) can be a significant hurdle for many contracting businesses. This detailed guide about avoiding common SEO mistakes is designed to equip your business with the knowledge to avoid common SEO mistakes and improve your online visibility. In the contracting industry, one of the most common SEO mistakes to avoid is

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Contractor Site with SEO

Attract Potential Clients to Your Contractor Site with SEO

The power of a well-optimized website for a general contractor cannot be underestimated. With the right SEO strategies, both traditional and local, your website can be a magnet that pulls in potential clients, helping your business thrive. Coupled with a website designed to encourage visitor action, this approach can be the bedrock of your marketing efforts and business growth.  An

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The Role of Local SEO

The Role of Local SEO in Contractor Business Growth

General contractors, your website, and local SEO can be the deciding factors in your business growth and market dominance. Understanding these essential tools will not just keep your business in the game but can catapult it to the next level. Armed with the right knowledge, you can carve out your niche and position your business for success. The Role Of

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empathetic and effective copywriting

Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting

Show SummaryEmpathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience’s internal problems and addressing them through your copy can transform your business narrative. We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityEpisode 104 – Making Complex Ideas Simple: The Key To Small Business Marketing SalesThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.  Love our Podcast? Buy us a cup of coffee to help keep creating for you –  paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media  Facebook YouTube LinkedIn Instagram

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Making Complex Ideas Simple

Making Complex Ideas Simple: The Key to Small Business Marketing Sales

Links Mentioned In This Episode Donald Miller – Story BrandArticles & Episodes Mentioned in the PodcastEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.  Love our Podcast? Buy us a cup of coffee to help keep creating for you –  paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media  Facebook YouTube LinkedIn Instagram

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Brand Identity Crisis

Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

Show SummaryIn this podcast episode, we delve into the captivating story of Bud Light’s recent brand identity crisis. We begin by reflecting on the brand’s legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand’s established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityLink to article for reference and review of the commercial – https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.  Love our Podcast? Buy us a cup of coffee to help keep creating for you –  paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media  Facebook YouTube LinkedIn Instagram

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Post Where Your Audience Is

Interview with Lindsay Heighes – Post Where Your Audience Is

Show SummaryIn today’s episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!Links Mentioned In This Episode Lindsay’s WebsitePurchase A Social Media Audit For Your Business with Lindsay Lindsay’s Social Media Links – Tiktok: https://www.tiktok.com/@ttsmarketingagencyIG: https://www.instagram.com/ttsmarketingagency/FB: facebook.com/TTSMarketingAgencyTTSMA Repurposing Content Flow (1).pdfPodcast episodes, articles, and books mentioned in this episodeEpisode 14 – Email vs. Social Media MarketingEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.  Love our Podcast? Buy us a cup of coffee to help keep creating for you –  paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media  Facebook YouTube LinkedIn Instagram

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