Strong Brand Identity Part 2
Marketing Strategies Podcast

Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.

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Strong Brand Identity Part 1
Marketing Strategies Podcast

Strong Brand Identity Part 1: The Customer

On this episode of Inkyma’s Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.

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How Marketing Tactics can support your Sales Team
Marketing Strategies Podcast

How Marketing Tactics Can Support Your Sales Team

In this episode of Inkyma’s Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.

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Product Review and Deep Dive: Mailchimp Email and CRM System
Marketing Strategies Podcast

Product Review and Deep Dive: Mailchimp Email and CRM System

Marketing Strategies Podcast Episode 34 Product Review and Deep Dive: Mailchimp Email and CRM System. Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.

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Marketing Recurring Revenue Streams for Steady Business Growth Year After Year Marketing Recurring Revenue Streams for Steady Business Growth Year After Year
Marketing Strategies Podcast

Marketing Recurring Revenue Streams for Steady Business Growth Year After Year

On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.

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Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 2)
Marketing Strategies Podcast

Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 2)

What’s up, business owners! This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven’t listened to part 1, go back, listen, and take action. In part two, we divided into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.

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Getting More Revenue From Existing Customers Using A Segmentation Strategy(Part 1)
Marketing Strategies Podcast

Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 1)

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on creating revenue from existing customers using a segmentation strategy by creating a tier identification and selling structure of your existing customers. By keeping your classifications simple and easy to remember, High, Medium, Low value customers, you don’t have to overcomplicate this!

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Maximizing Your Existing Customers To Grow Your Business
Marketing Strategies Podcast

Maximizing Your Existing Customers To Grow Your Business

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on Customer Retention Strategies. You will learn about ways that you can get more revenue from existing customers and how to get those customers to refer you to new customers.

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