How To Do Digital Advertising The Right Way
Marketing Strategies Podcast

How To Do Digital Advertising The Right Way

Marketing Strategies Podcast Episode 20 How To Do Digital Advertising The Right Way In this episode, I share how to do digital advertising the right way so you can use it as an effective marketing tool to grow your business without wasting a lot of time with trial and error. I talk about what type of businesses ads are good

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Email Sales Funnels For Lead Generation
Marketing Strategies Podcast

Email Sales Funnels For Lead Generation

Marketing Strategies Podcast Episode 19 Email Sales Funnels For Lead Generation If you sell high ticket products or services or high trust services it takes on average 6 – 8 touches (emails, conversations, meetings, etc…) for a buyer to choose you.  When I have discussions with certain types of business owners they want a way to automate the touchpoints so

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convert leads into customers with landing pages
Marketing Strategies Podcast

Convert Leads Into Customers With Landing Pages

Marketing Strategies Podcast Episode 18 Convert Leads Into Customers With Landing Pages Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized as a marketing tactic across

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Marketing Strategies For Seasonal Businesses
Marketing Strategies Podcast

Marketing Strategies For Seasonal Businesses

Marketing Strategies Podcast Episode 17 Marketing Strategies For Seasonal Businesses Marketing Seasonal Businesses can be a little tricky but if you create a strategy for your peak market as well as your off peak market you can increase revenue and maximize your time all year long. In this episode we cover Examples of seasona businesses Events that trigger seasonality Ideas

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Interview Hope Acker Storm Guard
Marketing Strategies Podcast

Interview Hope Acker Storm Guard Colorado Springs

Marketing Strategies Podcast Episode 16 Interview Hope Acker Storm Guard Colorado Springs I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans. Thanks so much for listening. If you have a question or a show topic suggestion fill out

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Networking How To Maximize This Effective Marketing Tactic
Marketing Strategies Podcast

Networking How To Maximize This Effective Marketing Tactic

Marketing Strategies Podcast Episode 15 Networking How To Maximize This Effective Marketing Tactic Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital advertising and it should be

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Marketing Strategies Podcast

Email vs. Social Media Marketing. Which is Better?

Marketing Strategies Podcast Episode 14 Email vs. Social Media Marketing. Which is Better? When I chat with business owners and talk about marketing the conversation usually goes to social media. Its the relatively new kid on the block. But is it the right choice for every type of business. That is what this episode “Email vs Social Media Marketing. Which

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use niche marketing to grow your business
Marketing Strategies Podcast

Use Niche Marketing To Grow Your Business

Marketing Strategies Podcast Episode 13 Use Niche Marketing To Grow Your Business In this episode I talk about the different types of Niche Marketing Vertical Niche Marketing Horizontal Nice Marketing The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them. Here are links to previous podcasts that I mention

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corporate social responsibility
Marketing Strategies Podcast

Corporate Social Responsibility – Interview with Vectra Bank Colorado

Marketing Strategies Podcast Episode 12 Corporate Social Responsibility – Interview with Vectra Bank Colorado Brandon Eldridge with Vectra Bank Colorado joined me in this episode. He and many members of the bank spend a of their free time with not-for-profits and charity events and encourage their employees to do so as well. Its part of their corporate culture. Here are

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leverage business connections through social media
Marketing Strategies Podcast

Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing

Marketing Strategies Podcast Episode 11 Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing In this episode, I have conversation with Cassie Smith of True Nature Roofing. A womens owned roofing company. This by itself is pretty inspriational. Not only do we talk about the advantages of being a women business owner we

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