5 principles of marketing
Marketing Strategies Podcast

5 Principles of Marketing

The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are
-Lack of capital or funding
-Retaining an inadequate management team
-Faulty infrastructure or business model
-Unsuccessful marketing initiatives

I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We are going to cover

-Product
-Price
-Place
-People
-Promotion
-Bonus – Process

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Call to Action
Marketing Strategies Podcast

You have to Ask – Call To Action

Calls to action on your marketing assets are the best way to get business for your company. Calls to action have a bad rap because many businesses need to do it the right way but come across as salesy, pushy, or just annoying.

In today’s episode, I will share with you the right way to create calls to action that are helpful to your potential customers and not annoying. I’m going to go over:

-What a call to action is
-How to think about calls to action
-Effective calls to action
-How to implement them

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Hire A Web Developer
Marketing Strategies Podcast

How To Hire A Web Developer

Your website is a reflection of your business and your brand. It is also one of your main branding and marketing assets. This is not a project you want to DIY and you don’t want to hire a web developer that isn’t going to create a website that will help you grow your business. All web designers are not the same so when you are interviewing a web designer you want to make sure they are a good fit for your business.

In this episode, I’m going to go over the difference between the type of web developer you can hire, the cost ranges you can expect and the top five questions to ask when you hire a web developer.

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Monthly Marketing Update January 2023
Marketing Strategies Podcast

Monthly Marketing Update – January 2023

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update I am talking with you about:

Google has created a way to detect AI-written content and demote it in search. Youtube shorts monetization is coming in 2023. How to make WordPress Websites more effective with Google Reviews Plugin. LinkedIn creator mode is a cool feature that I discovered recently that I think will be very useful for content creators that are B2B like Audrey.

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Website That Matches Your Values
Marketing Strategies Podcast

Get a Website that Matches Your Values

Business websites are one of the first things that a potential customer sees when they are looking to buy from a business. Often times the website doesn’t reflect the values of the company. Confusing messages about the brand and what the brand stands for can even cost you new business.

In this episode, I’m going to talk to you about how to ensure your website reflects your company’s values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working with the right web designer who understands how to align a website design with the brand’s core values.

In this episode, I’m going to talk to you about how to ensure your website reflects your company’s values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working the right web designer who understands how to align a website design with the brands core values.

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Video Is Where Social Media Is Going
Marketing Strategies Podcast

Video Is Where Social Media Is Going: Making Videos On Canva

The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast.

More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with all marketing tactics you have to go where the customers are. Listen to the episode where I give you a great way how to create a video easily and what to do if you don’t want to do it yourself.

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Business Strategy For Growth
Marketing Strategies Podcast

Small Business Strategy For Growth – Set Goals, Make A Plan

Knowing the direction you want your business to go is important. Successful business owners don’t just hope that their business will grow, they plan for it, and in order to create the right plan you have to have goals.

Goal creation doesn’t have to be hard or stressful. A good goal-planning process is simple and flexible. In this episode, I talk about how to create goals that work for you and your business and give you an easy process to follow that works for start-ups as well as established businesses.

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Monthly Marketing Update December 2022
Marketing Strategies Podcast

Monthly Marketing Update December 2022

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update I am talking with you about

Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming up in 2023 for Mailchimp.

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Business Testimonials
Marketing Strategies Podcast

Why Are Business Testimonials So Important?

Reading, hearing, and seeing a business testimonial has a great impact on whether or not a client will choose your business for their needs. The average consumer reads 10 online reviews before making a purchase decision. This is why it’s so important to continually collect business testimonials from your customers.

In today’s episode, we are going to go over

-Social Proof & The importance of testimonials
-Where to get reviews to have the most impact on your business
-The magic of video testimonials
-The Best way to collect testimonials
-How to ask for good reviews.

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Interview with Dr. Erica Abraham
Marketing Strategies Podcast

Interview with Dr. Erica Abraham Year 2 In Business

Ever wonder how a business makes it through the first five years when so many close their doors after year one?

This episode is a follow-up interview with Dr. Erica Abraham of Axon health. We interviewed her about their business at the end of year one and we caught up with her again at the end of year two to see what has changed and talk about how things are going.

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