Marketing

Top Google My Business Benefits

Google My Business is one of the most important tools for any business owner. If you don’t already have a GMB set up, you need one. But why does it matter so much? What is Google My Business? Creating a Google My Business listing is a must for all businesses. It provides your company with instant visibility when people are

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Marketing

The Best Videos to Use For Business Growth

Creating specific videos for your business can help increase your overall engagement and sales when used correctly. With service, product, and company videos, you can interact with customers online in different ways. A video series lets you get creative and make an episodic style series that keeps viewers coming back for more. All of these video types have different benefits

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Marketing

How Can My Website Rank High on Google and Bing?

The higher you rank on Google and Bing, the more website exposure you’ll have — and the more customers and sales you’ll have. There’s a reason why so many businesses want that high ranking! As SEO has changed over the years, it’s difficult to understand exactly what these search engines are looking for now. Below, you’ll find how to rank

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Content Marketing

How to Choose the Best Blog Topics for Your Business Niche

It’s difficult to consistently come up with blog topics for your specific business niche. However, this doesn’t mean it’s impossible! Regardless of what industry your company falls into, keep the blog section on your website alive by following these three tips. Know Your Target Audience First (and really before you even start blogging), you need to know your target audience.

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Content Marketing

3 Effective Ways to Keep Your Brand’s Content Consistent

When you’re growing your business, you should always make sure that you’re producing consistent content on your website and your social media. Keeping a steady, regular presence online can help your brand awareness grow. Make sure your brand has a consistent online presence with these three effective tips. Plan Your Social Media Ahead To keep growing your list of potential

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testimonals
Marketing

Testimonials Are So Important For Your Business — Here’s How to Get Them

As you grow your business or brand, you want to make sure you’re continuing to pull potential customers in. But how do you do this successfully — and consistently? An extremely powerful marketing tool, testimonials, work wonders for businesses to build trust with potential customers. They are well worth the time it takes to collect and post them to your

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Marketing

How To Increase Sales By Adding Value

Finding the perfect way to increase sales is an art. Many business owners worry about raising their rates. After all, wouldn’t consumers simply buy the cheapest product that they can find? By understanding how to utilize emotional, social, and philosophical values, you can increase your sales. By showing your potential customers just how valuable your products are, you can successfully

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Marketing

3 Major Signs You’re Working With the Wrong Marketing Agency

In an ideal world, it would be unbelievably easy to successfully market your business. Unfortunately, this isn’t the case — and most business owners can attest to this. Marketing is vital to any business or brand looking to grow. With expert, efficient marketing strategies, you can see your business evolve in no time. With poor, misdirected marketing strategies, the complete

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YouTube Ads Video
Marketing

Forget T.V., Score Big with YouTube Ads

Your goal is to reach as many potential customers/clients as possible through your marketing strategy. Video marketing is growing and has been shown to convert better than print or still images in digital marketing. Lucky for you, search engines are extremely fond of videos because of the way they engage viewers. By posting videos as part of your marketing campaign,

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Marketing

3 Signs that You Need a Company Rebrand

Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your

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