Extend Your Busy Sales Season
Marketing

How To Extend Your Busy Sales Season To Capture Profits

How To Extend Your Busy Sales Season To Maximize Profits If you have a seasonal business, you might know the struggle. When you get to the end of the holiday season, it can be tough to sustain the profits. If you try, it might entail a significant amount of planning. However, you can use several different marketing strategies to procure

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email campaign series
Marketing

The Power of an Email Campaign Series for the Holidays

As we come to the holiday season, there are so many ways to tailor your email marketing to your customers.  One of the best ways to do this is through an email campaign series, which you can use around Thanksgiving or Black Friday, or even around Christmas.  These emails are great for sharing offers, bundles, or even special sales with

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brand continuity
Marketing

The Importance of Brand Continuity

When it comes to marketing, people often think of several aspects of a company’s image: social media posts, color schemes, logos, or even slogans.  But many people do not recognize the more significant trends in their brand’s decisions and how these deeply affect customer growth and loyalty.  A good brand will keep its image consistent, and often customers flock to

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email marketing best practices 2021
Marketing

Top 2 Email Marketing Best Practices In 2021

The top two email marketing best practices in 2021 are all focused on creating an engaging campaign for your audience and customers. Obviously, you don’t want to send out boring newsletters. You want to send engaging emails and run email marketing campaigns that truly bring about results — and with these three trending marketing techniques, you will!  Top 2 Email

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how to grow your online presence
Marketing

How to Grow Your Online Presence — and Find New Customers

Wondering how to grow your online presence and find new customers? There are three major ways you can increase your business’s presence online, which we detail below! How to Grow Your Online Presence It is essential that your business has an online presence. About 70-80% of people research a company before purchasing or visiting the business in person. So, making

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how to talk to your potential clients on your website
Marketing

How to Talk to Your Potential Clients On Your Website

Wondering how to talk to your potential clients on your website? Don’t talk about yourself. When a website visitor goes to your site and starts to scroll through your home page, they don’t want to learn about you or your business, not yet. They want to understand what you can offer them. So start with what’s in it for them

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increase sales with QR codes
Marketing

3 Ways You Can Increase Sales With QR Codes

Wondering how to increase sales with QR codes? While first invented as an alternative method to scanning products, QR codes have quickly become a great marketing tool. In the past few years, these codes have increased in usage and popularity. In 2018 alone, twice as many users scanned a QR code in North America and Europe, when compared to 2015. 

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creating a visual brand identity
Marketing

Branding 101: Creating a Visual Brand Identity

Creating a visual brand identity is essential for any business. The most successful companies worldwide all have created a brand that is recognizable to their target audience and consumers. Branding is all about researching your audience and creating a style and overall set of features that will help them recognize your company from the branding alone! A successful branding strategy

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want more clients
Marketing

Want More Clients? Know What They Want From You to Make the Connection

Want more clients? Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s

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