Marketing

Testimonials Are So Important For Your Business — Here’s How to Get Them

As you grow your business or brand, you want to make sure you’re continuing to pull potential customers in. But how do you do this successfully — and consistently? An extremely powerful marketing tool, testimonials work wonders for businesses and are well worth the time it takes to create. Why Are Customer Testimonials Important? Customer testimonials are great because former

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Marketing

How To Increase Sales By Adding Value

Finding the perfect way to increase sales is an art. Many business owners worry about raising their rates. After all, wouldn’t consumers simply buy the cheapest product that they can find? By understanding how to utilize emotional, social, and philosophical values, you can increase your sales. Through showing your potential customers just how valuable your products are, you can successfully

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Marketing

3 Major Signs You’re Working With the Wrong Marketing Agency

In an ideal world, it would be unbelievably easy to successfully market your business. Unfortunately, this isn’t the case — and most business owners can attest to this. Marketing is vital to any business or brand looking to grow. With expert, efficient marketing strategies, you can see your business evolve in no time. With poor, misdirected marketing strategies, the complete

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Marketing

Forget T.V., Score Big with YouTube Ads

Your goal is to reach as many potential customers/clients as possible through your marketing strategy. Video marketing is growing and has been shown to convert better than print or still images in digital marketing. Lucky for you, search engines are extremely fond of videos because of the way they engage viewers. By posting videos as part of your marketing campaign,

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Marketing

3 Signs that You Need a Company Rebrand

Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your

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Marketing

Chatbot For Websites and Facebook Messenger

Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to

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Marketing

Want More Clients? Know what they want from you to make the connection

Focusing on what customers want is the key to building your client base. The services you offer solve your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s internal struggles. Let them

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Marketing

Top 5 Types of Videos Customers Want to See

Video popularity is on the rise. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years.  The next generation is growing up. People ages 7 – 23 (Generation Z) watch a lot of online videos. One-third of

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Marketing

Top 3 Things to Include When Blogging for Content Marketing

The blog on a business website is a valuable marketing tool in the modern age. But it only works if done right. When you are blogging to promote more business, there are certain things you need to do every time you write a post. Using these three tips to transform your company blog into effective content marketing. 1. Write for

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Marketing

How to Plan your Marketing for the New Year

The new year is in full swing. Have you taken time to prepare your business for revenue grow? A crucial step is defining your goals and objectives for the year so you know what you want to achieve—then comes your marketing strategy.  This post will walk you through the steps needed to create an effective marketing plan for 2019. First,

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