As a small business owner, understanding your customers is crucial for success. With the advancements in AI technology, you can now gain valuable insights into your customers’ behaviors and preferences. In this article, we will explore the AI approach to understanding customers better and how it can benefit your business. The AI approach to understanding customers better involves using artificial
Navigating the often complex world of Search Engine Optimization (SEO) can be a significant hurdle for many contracting businesses. This detailed guide about avoiding common SEO mistakes is designed to equip your business with the knowledge to avoid common SEO mistakes and improve your online visibility. In the contracting industry, one of the most common SEO mistakes to avoid is
Common website content mistakes don’t just annoy your customers — they can also hurt your sales. A well-designed website is key to growing your business, so it’s always important to ensure your website is clear and easy to navigate. In our podcast, we discussed how one of the most common mistakes businesses make when it comes to web design is
It’s critical for any business owner to pay attention to newsletter trends as they come and go. Newsletters continue to be one of the best ways to interact with customers. In 2021, there are three major trends to look out for and add to your business newsletter. Newsletter Trends in 2021 This year, upgrade your newsletters and convert casual followers
Video isn’t going away anytime soon. Thanks to popular social media platforms like Youtube and Facebook, video has become one of the best ways to engage with followers and customers. So, what video marketing trends can we look out for in 2021? 2 Popular Video Marketing Trends In 2021 Using video on both your social media accounts and your website
In this era of ever-evolving technology, one question that continues to dominate marketing strategy conversations is whether to use email marketing or social media marketing for maximum benefit. Unraveling the intricacies of these two potent marketing tools, we aim to draw comparisons, underline strengths, weaknesses, and ultimately guide you on which method would be best suited to connect with your
Webinars have always been beneficial for businesses, but they’ve definitely reached new heights in 2020. Learn pro tips on how to create a professional webinar that attracts new clients. As so many in the nation and around the world struggle to figure out how business works amid the COVID-19 pandemic, many businesses have been conducting webinars to continue to educate
Creating email newsletters can be difficult and time-consuming, but the job doesn’t stop once you’ve perfected your overall design and copy. Once you send out your newsletters, it’s important that you monitor a few metrics associated with your sent emails. Below, we’ve chosen the top 2 newsletter metrics to get you more leads — and make adjustments for future newsletter
Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers. There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips
When you create a successful cold sales funnel email series, you have a great opportunity to attract potential customers to any high-ticket product or service you’re selling. We like to define high-ticket as over $50.00 or over $29.99 monthly recurring. The more customers see and hear from a brand, the more trust is built. The higher the value of the
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