Having a blog on your business website is beneficial for many reasons. It helps increase your likelihood of ranking high on Google because you have more content and it helps keep educate your followers and customers. There’s a difference between regular old blog posts and those that engage site visitors into wanting to become a customer. With these five tips detailed below, you can start creating blog posts that actually convert visitors to customers!
1. Pay Attention To Your Industry
To keep things fresh and relevant, it helps to pay attention to what’s going on in your industry, and your target audience within the industry. Follow your industry’s and write time-friendly articles around the current news. This can help bring more visitors to your site, as you’ll be writing about more relevant things.
2. Create List Style Articles
List style articles always do well, and it doesn’t look like this trend is going away any time soon. These articles are fun and always easy for your visitors to read. If you’re stuck for ideas, create a “Top 10” article! But always remember to keep the overall theme of your blog related to your business and what you’re selling.
3. Have High-Quality Images
High-quality images are a must. No one wants to look at blurry, grainy photos, this affects your business’s brand and how you are perceived. There are free and low costs stock photography sites for you to get images from.. If you’re not a professional photographer, utilize these websites. Don’t be tempted to pull sites from a Google Search. Many images are copyright protected and you could get in trouble for using someone else’s image without permission.
4. Know Your SEO
Before you write anything, understand what you need to do for your SEO keywords. Do accurate research beforehand. This can even help jog new article ideas, as researching different keywords can reveal similar topics that you possibly didn’t think about before. Once you know what people are searching for, you can start to tailor your engaging posts to your target audience.
Using a tool like Rankmath on your website will help you tweak your article for the search engines giving you more visibility organically.
5. Keep Things Clear
As you write your blog posts, make sure your writing actually makes sense. Keep things clear and write at a level that the average consumer will understand. You want to reel customers not in, not confuse them with industry jargon that they don’t understand.
Create Effective Blog Posts That Boost Engagement
Looking to create blog posts that help increase overall engagement with your visitors and convert readers to customers? We can help! Schedule a time to chat with us today to learn more.