Articles and News

Contractor Site with SEO

Attract Potential Clients to Your Contractor Site with SEO

The power of a well-optimized website for a general contractor cannot be underestimated. With the right SEO strategies, both traditional and local, your website can be a magnet that pulls in potential clients, helping your business thrive. Coupled with a website designed to encourage visitor action, this approach can be the bedrock of your marketing efforts and business growth.  An

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The Role of Local SEO

The Role of Local SEO in Contractor Business Growth

General contractors, your website, and local SEO can be the deciding factors in your business growth and market dominance. Understanding these essential tools will not just keep your business in the game but can catapult it to the next level. Armed with the right knowledge, you can carve out your niche and position your business for success. The Role Of

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empathetic and effective copywriting

Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting

Show SummaryEmpathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience’s internal problems and addressing them through your copy can transform your business narrative. We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityEpisode 104 – Making Complex Ideas Simple: The Key To Small Business Marketing SalesThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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Making Complex Ideas Simple

Making Complex Ideas Simple: The Key to Small Business Marketing Sales

Links Mentioned In This Episode Donald Miller – Story BrandArticles & Episodes Mentioned in the PodcastEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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Brand Identity Crisis

Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

Show SummaryIn this podcast episode, we delve into the captivating story of Bud Light’s recent brand identity crisis. We begin by reflecting on the brand’s legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand’s established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityLink to article for reference and review of the commercial – https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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Post Where Your Audience Is

Interview with Lindsay Heighes – Post Where Your Audience Is

Show SummaryIn today’s episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!Links Mentioned In This Episode Lindsay’s WebsitePurchase A Social Media Audit For Your Business with Lindsay Lindsay’s Social Media Links – Tiktok: https://www.tiktok.com/@ttsmarketingagencyIG: https://www.instagram.com/ttsmarketingagency/FB: facebook.com/TTSMarketingAgencyTTSMA Repurposing Content Flow (1).pdfPodcast episodes, articles, and books mentioned in this episodeEpisode 14 – Email vs. Social Media MarketingEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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TikTok Vs YouTube

TikTok Vs Youtube Shorts – Where To Post Short Videos

In this new episode of Inkyma’s Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it’s

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Interview with Shannon Crotty

Interview with Shannon Crotty – Riding that tightrope between sheer terror and total exhilaration

Episode SummaryLearn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.About Today’s GuestShannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women. Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream. Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams. Shannon loves golfing, travel, style, fitness, and the good ice! This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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Monthly Marketing Update - March 2023

Monthly Marketing Update – March 2023

Show SummaryWelcome to the Marketing Update For March 2023. We’re seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we’ll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We’ll also be taking a closer look at the latest YouTube videos from marketing masterminds.Here’s what’s in the update:Combining video and text for better audience engagementHow to use hotspots in video to drive conversionsInsights from marketing masterminds on using ChatGPT and Canva in your marketing effortsWe’ll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023. Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 52 -How To Create Professional Marketing VideosEpisode 89 – Video Is Where Social Media Is Going: Making Videos On CanvaEpisode 97 – ChatGPT For MarketingThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

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