Pivoting Your Business
Marketing Strategies Podcast

Pivoting Your Business

Marketing Strategies Podcast Episode 5 Pivoting Your Business I’ve spoken with many business owners during the pandemic of 2020\2021 some pivoted early, some late, many not at all. The pandemic is an in your face example of why as a business owner you need to remain flexible, agile and always be growing your business. Pivoting your business is not just

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Website Hosting Tips To Drive Business
Marketing Strategies Podcast

Website Hosting Tips To Drive Business

Marketing Strategies Podcast Episode 4 Website Hosting Tips To Drive Business For many business owners hosting there website is usually an after thought and they go with the low cost plan. This can be a big mistake if you are doing outbound marketing and trying to drive business. If you don’t have the right hosting plan for your business it

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Top 5 Website Design Mistakes
Marketing Strategies Podcast

Top 5 Website Design Mistakes

Marketing Strategies Podcast Episode 3 Top 5 Website Design Mistakes A website can look beautiful but still not be set up to attract potential customers to buy from you. Function and layout play a big part in the customer buying process. Are you losing sales because your website isn’t designed with your customer in mind? In this episode, I share

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What Is Branding?
Marketing Strategies Podcast

What Is Branding?

Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand Thanks so much for listening. If you have a question or a

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want more clients
Marketing

Want More Clients? Know What They Want From You to Make the Connection

Want more clients? Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s

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common website design mistake
Websites Design

3 Common Website Design Mistakes: Post-Launch Edition

Unfortunately, there are many common website design mistakes that can be made at any given time during a business’s lifespan. There are also very specific ones that should be avoided at all cost when launching your new website, right after your business site has gone live for the first time. Understand these common mistakes listed below, and then steer clear

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Marketing Strategy vs tactics
Marketing Strategies Podcast

Marketing Strategy Vs Tactics

Marketing Strategies Podcast Episode 1 In this first episode of the podcast, I talk about the difference between marketing strategy vs tactics. The difference between marketing strategy and tactics The 5 Steps to take to develope a marketing strategy The type of tactics you can develope based on your strategy The 4 buckets of intent for your tactics Thank you

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Newsletter Trends
Content Marketing

Newsletter Trends in 2021

It’s critical for any business owner to pay attention to newsletter trends as they come and go. Newsletters continue to be one of the best ways to interact with customers. In 2021, there are three major trends to look out for and add to your business newsletter. Newsletter Trends in 2021 This year, upgrade your newsletters and convert casual followers

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social media marketing pitfalls
Social Media Marketing

4 Social Media Marketing Pitfalls To Avoid

All businesses need to be aware of common social media marketing pitfalls as they attempt to navigate the tricky waters of social media. While it can be hard to enhance your presence on different social platforms, it’s not impossible. With these 4 tips, you’ll know what to avoid as you plan your social media marketing. Social Media Marketing Pitfalls In

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video marketing trends
Content Marketing

2 Video Marketing Trends to Look Out For In 2021

Video isn’t going away anytime soon. Thanks to popular social media platforms like Youtube and Facebook, video has become one of the best ways to engage with followers and customers. So, what video marketing trends can we look out for in 2021? 2 Popular Video Marketing Trends In 2021 Using video on both your social media accounts and your website

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Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.