brand continuity
Marketing

The Importance of Brand Continuity

When it comes to marketing, people often think of several aspects of a company’s image: social media posts, color schemes, logos, or even slogans.  But many people do not recognize the more significant trends in their brand’s decisions and how these deeply affect customer growth and loyalty.  A good brand will keep its image consistent, and often customers flock to

Read More »
Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 2)
Marketing Strategies Podcast

Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 2)

What’s up, business owners! This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven’t listened to part 1, go back, listen, and take action. In part two, we divided into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.

Read More »
Getting More Revenue From Existing Customers Using A Segmentation Strategy(Part 1)
Marketing Strategies Podcast

Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 1)

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on creating revenue from existing customers using a segmentation strategy by creating a tier identification and selling structure of your existing customers. By keeping your classifications simple and easy to remember, High, Medium, Low value customers, you don’t have to overcomplicate this!

Read More »
Maximizing Your Existing Customers To Grow Your Business
Marketing Strategies Podcast

Maximizing Your Existing Customers To Grow Your Business

On this episode of Inkyma’s Marketing Strategies, Audrey focuses on Customer Retention Strategies. You will learn about ways that you can get more revenue from existing customers and how to get those customers to refer you to new customers.

Read More »
A/B Testing to convert more leads into customers
Marketing Strategies Podcast

A/B Testing to Convert More Leads Into Customers

Split Testing, also known as A/B Testing, converts more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.

Read More »
Use A Marketing Calendar For Business Growth
Marketing Strategies Podcast

Use A Marketing Calendar For Business Growth

Does working on a marketing plan make you feel overwhelmed? The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.

Read More »
email marketing best practices in 2022
Marketing

Top 3 Email Marketing Best Practices In 2022

The 3 email marketing best practices in 2022 are focused on creating an engaging campaign for your audience and making sure you are sending to a clean list. These trends focus on content and best practices in sending. You want to send engaging emails and run email marketing campaigns that truly bring about results — and with these three trending

Read More »
how to grow your online presence
Marketing

How to Grow Your Online Presence — and Find New Customers

Wondering how to grow your online presence and find new customers? There are three major ways you can increase your business’s presence online, which we detail below! How to Grow Your Online Presence It is essential that your business has an online presence. About 70-80% of people research a company before purchasing or visiting the business in person. So, making

Read More »
When Is the Right Time to Hire a Marketing Agency?
Marketing Strategies Podcast

When Is the Right Time to Hire a Marketing Agency?

Do you know the difference between a marketing agency and a contractor? Why should you hire an agency, and when is the right time for your business? In this episode, we answer all those questions and more as we discuss what a good agency will do for your business and your marketing strategy.

Read More »

Learn About

Subscribe to the Podcast

More Posts

JOIN OUR NEWSLETTER

Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.

JOIN OUR NEWSLETTER

Join Inkyma’s email newsletter to receive a FREE copy of “4 Instant Ways to Improve Your Company’s Marketing Plan” with tips you can implement today to boost your business’ presence online.