Do you have a plan for engaging with your audience on social media? Using a business page on Instagram or Facebook is not the same thing as posting on your personal profile. Plenty of people hop on social media to update their friends or post random thoughts. However, running a business page takes careful planning. Consider what your followers will

Hashtags are more than a trend. They have spread throughout social media and are a key element in making your Instagram posts discoverable by a broad audience. If you take the time to craft an amazing Instagram post, you want to make sure people can find it! When used effectively, hashtags boost your brand’s outreach on social media. What are

When you market to a niche audience, you can get more lucrative clients faster. The most cost-effective way to build an audience and grow your business is by finding a niche for your business. However, you need to ensure you’re accurately finding a niche audience that works for your services or products. The wrong audience won’t bring in the results

Most of today’s marketing happens on the internet. So, if your company wants to compete, you’ll need a powerful online marketing strategy. Your target audience is in so many places that A comprehensive, multichannel plan is necessary to attract clients in today’s fragmented media environment. Rather than focusing on one form of media, promote your brand through several streams such

You’ve worked hard to create a great organization that provides top-notch products and services. Now, you need to get your brand out there. But how will people in your community know about your company? Most people turn to Google when searching for services in their area. Search engines rank the sites they think the user wants to see. So it’s