Attract Clients and Build a Customer Base Through Effective Online Marketing Strategies

Audrey Kerchner

Chief Marketing Strategist, Inkyma

Most of today’s marketing happens on the internet. So, if your company wants to compete, you’ll need a powerful online marketing strategy. Your target audience is in so many places that A comprehensive, multichannel plan is necessary to attract clients in today’s fragmented media environment. Rather than focusing on one form of media, promote your brand through several streams such as e-newsletters, web content, and social media.

Attract Clients with E-Newsletters

One of the major ways to generate new leads is getting people to sign up for your e-newsletter. People who sign up for your mailing list may not be ready to buy…yet! But you can attract new clients by sending out monthly newsletters with topical articles and special promotions, you are keeping your business at the top of the mind for potential future clients as well as repeat customers.

Fresh Blog Content

Short articles written for your e-newsletter can also be posted on your blog. Freshly updated content helps your search engines (and therefore customers) find your website. When people read articles you’ve posted online, they will start to see you as an expert in your field.

Promote on Social Media

Consistent branding across web, print and social media platforms helps customers recognize your company. Facebook, Instagram, and Twitter have different communities and audiences. So, it’s important to be on the social media channels that support your image. Educational content with industry tips to provide topical value to your followers. Make regular posts one to two time per week to keep your company’s page active and on your client’s minds.

Let’s work together to design your custom marketing strategy to attract clients and build your customer base. Give us a call at (908) 963-1509. We’d love to chat!

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