Do you have a plan for engaging with your audience on social media? Using a business page on Instagram or Facebook is not the same thing as posting on your personal profile. Plenty of people hop on social media to update their friends or post random thoughts. However, running business page takes careful planning. Consider what your followers will find most engaging. Post interesting topics on a consistent schedule, but not too often. You want to stay on your followers’ minds without becoming a nuisance, so plan one to two posts per week. Also, pictures attract more attention; try to include a picture with every post.
Educational Social Media Posts
But what should you post about? Share your valuable insight into your industry. Educational posts provide value to your social media followers. This can be addressing a pain point your potential customers might have. You can share interesting industry stats and data. “How-to” posts that show your audience how to do something tend to get shared more often. Share links to your latest blog post, or simply direct your readers to a fascinating article on an industry-related topic.
Call to Action
A Call to Action inspires your followers to take action that directly affects your company. This can be to visit your website or to call for an appointment. These posts can be associated with current promotions or timely topics surrounding your business. Sometimes the Call can be woven into your educational posts. Other times the post itself is a direct Call to Action. Limit these direct Calls to Action to once or twice per month.
Respond to Comments
Audience engagement is a two-way street. Every time users reach out to your company on social media, respond to them. If a user asks a question, answer it. If they leave a compliment, thank them. If you receive a negative comment, ask how you can make it better.