There are many tools that are very beneficial to a business’s website — and broken link monitoring tools for better SEO are essential. Often provided through your website host, link monitoring services or tools can help save you a lot of time, energy, and money. They are necessary for any business website that wants to successfully convert site visitors to customers.
Can broken links affect your Google ranking?
Yes, broken links can negatively impact your Google ranking. Google doesn’t like broken links, so steer clear of linking to or having any type of broken link on your website. Having no broken links will end up helping your SEO!
What Are Link Monitoring Tools?
Broken link monitoring tools for better SEO help to seamlessly search your entire website and ensure that you have no broken links. If there are links that are broken — meaning the page leads to a 404 error, doesn’t allow visitors to get to the page they want, etc — then you are notified and have the opportunity to fix the broken link immediately. This can be done by redirecting broken links to accurate pages to ensure that your customer finds the information or page they’re looking for.
Why You Need Broken Link Monitoring Tools For Better SEO
Business owners need an efficient link monitoring service to keep their customers happy. The last thing you want to do is frustrate your site visitors and customers. If they’re consistently clicking broken links and not getting the content they want, they’ll just exit your site and go to a competitor who doesn’t have broken links.
Don’t just take our word for it. According to Google, 61% of users will not return to a website if they have trouble navigating or accessing it. 40% will then go to a competitor’s website!
It’s normal for websites to change, for pages to move around, for URLs to change every now and then. Therefore, broken links can happen without you even realizing it. This is why having a broken link monitoring system is so beneficial, as you can immediately find and fix the broken link before it becomes an issue to your customers.
By fixing this broken link, you can redirect your site visitors to the necessary page and keep them happy with your site. When visitors are happy with your site, it’s much easier to convert them to customers!
The Best Tools To Use
There are many great broken link monitoring tools for better SEO to use. There are countless plugins and options that all help to immediately notify you when there is a broken link on your site. The best plugins also easily offer solutions to ensuring this broken link no longer continues to be an issue! Plugins in WordPress like Manage WP are wonderful options for business owners to use!
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