3 Things to Do Before Designing Your Website

Picture of Audrey Kerchner

Audrey Kerchner

Chief Marketing Strategist, Inkyma

If you’re planning on creating or redesigning your business website, there are a few things you must do prior to make things run a bit smoother. Do these three tips before the design process, and you’ll be set! 

URL Selection

First, you should decide on the basic parts of your company if you haven’t already. Obviously, the name of your business matters — and so does your future URL. 

You’re going to want to find a URL or domain that fits your business name in the very beginning. It can be very difficult to find a URL that works for you (and that’s not already taken), so it may take some time to settle on something. While you’re at it, it’ll also help to check out if anyone has registered your ideal business name as an LLC. Even if you aren’t currently going to incorporate your business as an LLC, it helps to know your options beforehand.

You want to differentiate yourself from other businesses. So, if you realize that your name is way too similar to others, you’re gonna have to change things up. You don’t want to confuse your customers!

Then, once you settle on these basics like your business name, it’s time to stick with them. Don’t change things up all the time. And when it comes to domain names, it’s only going to cost more money to buy them if you keep changing things up. 

Identify Your Target Audience

Identifying your target audience before you design your website is going to help immensely in the long run. Your target audience should always influence the choices you and your business make. You want to have a website that speaks to them.

Do some extensive background research on your target audience prior to making any design commitments. Understanding your target audience doesn’t just help you with website design — it also helps you with your marketing strategy in the future. Overall, it’s vital for any business to truly understand their target audience and demographics!

Understand How to Brand or Rebrand

Lastly, it greatly helps to understand how to brand (or rebrand) your business, even in the smallest of ways. Think about what color scheme you want to use across your website and social media, and then stick with it. The same goes for fonts.

Do some background research on branding and your target audience to ultimately understand what visuals will resonate with your audience. If you want, create a little mood board to help keep things clear. With just the basic knowledge of branding, you can help clarify how you’d like your website to look, especially if you’re hiring an agency to create your site for you!  

Create an Effective Website for Your Business

Thinking about creating a website for your business, or revamping the site that you already have? Let us help you out! Schedule a time to chat with us to learn just how we can help you.

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