To have a successful eCommerce website you need people coming to your site and browsing your merchandise. Awareness in search is the number one way to get people to find your site. SEO for eCommerce starts with onsite SEO for your website. You can also increase the SEO of your product listings with a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores.
Benefits of using Google Merchant Center
-Integrates with Shopify
-Displays in search, google shopping, and Youtube Shopping
-Add your promotion codes to your listings
-Links with Google Shopping Ads for digital advertising of specific products
-Product listing insights to see impressions and clicks and conversions