Many retail merchants feel like using one of the large shopping apps like amazon, Walmart, eBay or Etsy is the only way to grow their business. The problem with these marketplace commerce sites is that they retain ownership of the customer relationship and can shut you down without notice or reason. When your shop is your livelihood this is a pretty scary thought.

When using a site like Shopify which is your website hosting platform for your site, you build and maintain the relationship with your customer and don’t have that fear of losing your site due to marketplace rules. You can still get that marketplace experience by enrolling with the Shop App by Shopify. Today’s episode is all about the Shop App and how you can be part of a marketplace for small business owners who use Shopify to sell their products and services.