Marketing Strategies Podcast Episode 7 Value Based Marketing To Increase Sales Value Based Marketing is targeting customers who are willing to pay more for a product because it aligns with their values. Learn how to be able to charge more and attract the right type of clients to your business. I share the top 3 core values and how to
Marketing Strategies Podcast Episode 6 Marketing Interview Infinite Disposal In this episode, I have a conversation with Chad Mason from Infinite Disposal where we talk about the business, the waste management industry, and how they market to their customers. We chat about QR codes Video and what type of video works best for them Social Media Marketing I love doing
Marketing Strategies Podcast Episode 5 Pivoting Your Business I’ve spoken with many business owners during the pandemic of 2020\2021 some pivoted early, some late, many not at all. The pandemic is an in your face example of why as a business owner you need to remain flexible, agile and always be growing your business. Pivoting your business is not just
Marketing Strategies Podcast Episode 4 Website Hosting Tips To Drive Business For many business owners hosting there website is usually an after thought and they go with the low cost plan. This can be a big mistake if you are doing outbound marketing and trying to drive business. If you don’t have the right hosting plan for your business it
Marketing Strategies Podcast Episode 3 Top 5 Website Design Mistakes A website can look beautiful but still not be set up to attract potential customers to buy from you. Function and layout play a big part in the customer buying process. Are you losing sales because your website isn’t designed with your customer in mind? In this episode, I share
Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand What Is Branding Transcription Welcome to Marketing Strategies with Audrey Kerchner. Sponsored
Want more clients? Focusing on what customers want will help you get more clients. The services you offer are the solution to your potential customer’s external problems. But what about their internal struggles? First show customers that you understand their internal issues. Then you can describe how your company is the solution. When creating content, first speak to the customer’s
Unfortunately, there are many common website design mistakes that can be made at any given time during a business’s lifespan. There are also very specific ones that should be avoided at all cost when launching your new website, right after your business site has gone live for the first time. Understand these common mistakes listed below, and then steer clear
Marketing Strategies Podcast Episode 1 In this first episode of the podcast, I talk about the difference between marketing strategy vs tactics. The difference between marketing strategy and tactics The 5 Steps to take to develope a marketing strategy The type of tactics you can develope based on your strategy The 4 buckets of intent for your tactics Marketing Strategy
It’s critical for any business owner to pay attention to newsletter trends as they come and go. Newsletters continue to be one of the best ways to interact with customers. In 2021, there are three major trends to look out for and add to your business newsletter. Newsletter Trends in 2021 This year, upgrade your newsletters and convert casual followers
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