On this episode of Inkyma’s Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.
In this episode of Inkyma’s Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.
How To Extend Your Busy Sales Season To Maximize Profits If you have a seasonal business, you might know the struggle. When you get to the end of the holiday season, it can be tough to sustain the profits. If you try, it might entail a significant amount of planning. However, you can use several different marketing strategies to procure
On today’s episode, Effective Event Marketing- Maximize your in-person events to get more clients after the event, I’m going to talke to you about what you need to do before, during and after an event to get new clients so that the event is worth the time and espense. Links Mentioned In This Episode: Sign Up for a Mailchimp Account
Marketing Strategies Podcast Episode 34 Product Review and Deep Dive: Mailchimp Email and CRM System. Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.
On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.
As we come to the holiday season, there are so many ways to tailor your email marketing to your customers. One of the best ways to do this is through an email campaign series, which you can use around Thanksgiving or Black Friday, or even around Christmas. These emails are great for sharing offers, bundles, or even special sales with
When it comes to marketing, people often think of several aspects of a company’s image: social media posts, color schemes, logos, or even slogans. But many people do not recognize the more significant trends in their brand’s decisions and how these deeply affect customer growth and loyalty. A good brand will keep its image consistent, and often customers flock to
What is the difference between planning vs actual marketing execution? Today we are talking to Miriam Wilson, an independent insurance broker, of Colorado Insurance about just that! Miriam explains how she’s using word of mouth, organic reach and paid ads to make a difference in her two-year-old business and how you can do it too.
What’s up, business owners! This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven’t listened to part 1, go back, listen, and take action. In part two, we divided into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.