Show SummaryIn this episode, we explore a relatively new and rapidly growing segment of the commerce market – Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it’s important for businesses to understand and utilize this innovative way of selling in order to stay competitive.If you’re looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.Products We RecommendGet ShopifyGet Mailchimp Get Social Pilot Articles & Episodes Mentioned in the PodcastEpisode 30- Getting More Revenue From Existing Customers Pt 1 Episode 31- Getting More Revenue From Existing Customers Pt 2Episode 47 – Shopify ReviewEpisode 73- SEO For Ecommerce: Google Merchant CenterEpisode 80- Shop App By ShopifyThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search. In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don’t worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

Episode Summary: The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.In this month’s marketing update, I am talking with you about:Chat GPT and where that is goingCanva’s Magic Tool and is it ready yetMarketing Masterminds Latest Video – How to use social media to increase email subscribers.Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 67- Canva For Small Business Design This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

how Summary
Deciding to start a side hustle can be overwhelming and scary. Usually, you don’t know where to start with marketing and you don’t have a lot of time or money to spend because you aren’t even sure you will be doing this long term.

In today’s episode, I’m going to share the 3 basic marketing essentials you absolutely have to have to start your side hustle so that you look professional and legitimate to potential customers. Here is a sneak peek of what they are:

-Branding
-Website
-Outreach

I dive into each one of these during the episode and then give you a place to start when you are done with the episode.

The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are
-Lack of capital or funding
-Retaining an inadequate management team
-Faulty infrastructure or business model
-Unsuccessful marketing initiatives

I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We are going to cover

-Product
-Price
-Place
-People
-Promotion
-Bonus – Process