Shopify Review: It’s a big program, but it’s not hard to set up with a little time and effort. Join Audrey as she walks you through your options for your eCommerce website, the questions you’ll need to ask yourself and the work you’ll need to do if you decide Shopify is right for you. From all the different plans to Audrey’s top 10 ten favorite features, this episode is jam packed with eCom goodness. Best of all, because Inkyma is a Shopify partner, we can get you set up with a DEV site which is free until you launch so you can take your time with building your site.

Do you know how to Drive Audience Engagement With Welcome Emails? If not, don’t panic. Today’s episode is all about keeping your audience warm after they’re signed up for your newsletter or emailing list with a series of welcome emails. Whether you’re eCommerce or service-based, you’ll want to get cozy with a good email system, set up proper automation, and deploy the tactics in today’s show. This will not only increase long-term engagement but also get new customers to actually buy from you when they’re ready.

Facebook Disabled Me, and it’s all fun and games until it happens to you! Since late December Audrey’s Facebook account has been disabled. As a business that relies on Facebook for revenue, this is not only frustrating but seriously scary. Although this came from a major update on December 15th, Facebook has been doing this via bots to legitimate accounts for years. So if you’re one of those accounts, take a listen as Audrey walks you through all the things you can try, petitions you can sign, and avenues you can use to get your account enabled again. *Spoiler Alert* Audrey’s account is still disabled, but she is getting closer day by day and will continue to update you via the show notes.

ROI of time from a marketer’s perspective might have different terminology from an investor’s, but we essentially want to measure the same thing – is the time (or money) you’re spending on something worth the return or profit. Your ROI (return on investment) will be dependent on what you have more of this year. Do you have more time than money or more money than time? These two questions are essential in understanding your current state. In business, you need to either spend time or money; Time educating and doing or money hiring the experts. Today, Audrey is going to help you gauge which side of the road you’re on today and how you can stretch your ROI on time with either people or education because winging it won’t get you very far!

You’re new to digital advertising and you want to run ads that everyone will see. In today’s episode, Audrey is going to introduce you to the one platform that will make you feel like you’re everywhere with focused spending at the forefront of your marketing. So let’s take a peek at Google Ads Platform and refrain for making the mistakes that most new digital advertisers make.

Sometimes it is amazing tools that can help grow your business; other times, it’s a game changing person that does the trick. In this episode, Audrey is going to break down what a Fractional CMO (Chief Marketing Officer) or marketing director is and how they can elevate your business for a fraction of the cost. Some may offer more than others, but it’s also important that they’re a good fit for your company. Now, let’s help you make the best business decision to start 2022 off right!

What comes to mind when you hear the term, Artificial Intelligence? iRobot? Terminator? Unless you consider your Rumba an AI takeover, we are hardly there yet. We are, however, using AI to help streamline parts of our business every day, using it to delegate tasks that humans don’t want to do or AI can simply do faster and cheaper. There is a HUGE ROI on AI and Audrey is going to walk you through some ways you can implement automation or learn the lingo to help you hire a company that can do it for you.

What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.

This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!

Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.