The Power of an Email Campaign Series for the Holidays

email campaign series

As we come to the holiday season, there are so many ways to tailor your email marketing to your customers.  One of the best ways to do this is through an email campaign series, which you can use around Thanksgiving or Black Friday, or even around Christmas.  These emails are great for sharing offers, bundles, or even special sales with your customers.  This can significantly help you with connecting with your customers at the right time!

Email campaign series don’t have to be time-consuming. You can use automation offered in email systems like MailChimp and Constant Contact to set up all your emails at one time and schedule them to be sent on the right day and time. We use both of these email marketing systems with our customers.

Are there templates I can use to make it easier for me to create a holiday email series?

Yes, there are plenty of examples and programs, such as Canva, that can help you create email templates and themes for all of your email marketing campaigns. 

Why Do an Email Campaign Series

Unlike other email marketing campaigns, series are great for numerous reasons.  You can select a set number of days and send emails to your list of contacts and customers for the holidays.  Even if you are focusing specifically on Christmas, you can take the 12 days of emails approach, or you can even focus on a smaller number of days leading up to a big event. It helps to get your customers to anticipate significant sales and holiday events.

How to Create Your Holiday Email Series

If you’ve never created an email campaign for the holidays, there are numerous things to consider. First, you should focus on what holiday you are targeting. For example, if you target Halloween, you can concentrate on spooky themes and pumpkins, fall, and other related ideas. Once you have decided on what holiday you want to target, you can decide on a few factors to help you prepare for marketing to your customers.

Picking a Theme for Your Email Campaign Series

Suppose you’re focusing on Christmas or any other holiday. In that case, you have to make sure that you pick a theme that matches the color scheme and the overall images that many people associate with these holidays. Once you’ve decided on this, you can begin to format and create your email marketing campaign to match your specifications. For example, if you’re sending this around Christmas, make sure it’s green, red, or even gold.

In MailChimp you can create a template for your theme and then reuse it anytime you create an email in your series. You can also reuse a previous email as a template as well. Reusing a previous email as a template is handy when your emails are very similar with just some small changes in each email.

Provide Value With Each Email 

Once you’ve picked a theme, the next step is to plan out what you initially want to do. No matter how many days you plan to do a series, it would help if you made sure that each email is specifically different and adds the same amount of value. For example, if you’re doing a Christmas-themed email campaign series, you might want to feature advent calendars, gift guides, or even discounts for specific holiday gifts. 

For this example, you can create all your emails, guides, and discounts before the campaign start and schedule them to go out at specific dates and times throughout the entire season. It’s one less thing for you to think about when you get busy.

Connect Your Customer to the Sale

There’s nothing worse than creating an email campaign that doesn’t connect to the sale. With every email that you send, that discusses a gift, product, or even a deal. You need to make sure that it connects to the information provided and where they can purchase these items. 

We recommend that you create landing pages to the specific items in the email or a direct link to the product on your website to make it easy for them to purchase it when they click through from the email.

Make Each Email Personal

Make sure with each email as well that you provide a personalized touch. Whether it’s starting with greeting the individual by their first name listed in your contact list or even making sure that the name is listed in specific spots that you have generated, this can help you connect with your customers. The more personalized it is, the more the customer might feel inclined to support your company. 

Final Thoughts on Holiday Emails

Holiday emails are fun ideas to help you generate sales, connect with your customers, and plan a fun and exciting countdown for a holiday.  To find out more about email marketing, contact us today for more information about how to create the perfect campaign.  

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