The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.
In this Monthly Marketing Update – January 2023, I am talking with you about:
Google has created a way to detect AI-written content and demote it in search. Youtube shorts monetization is coming in 2023. How to make WordPress Websites more effective with Google Reviews Plugin. LinkedIn creator mode is a cool feature that I discovered recently that I think will be very useful for content creators that are B2B like Audrey.
Links Mentioned In This Episode
Products We Recommend
Google Reviews Plugin by Richplugins
Info about LinkedIn Creator Mode
Episodes Mentioned in the Podcast
Episode 58 –Google My Business Review
Episode 87 – Monthly Marketing Update December 2022
Episode 82- Near Me Seo: Top Local Seo Tips
Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog
Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
What we discussed:
- SEO Google Update
- YouTube Shorts Monetization
- Google Reviews Plugin Recommendation
- LinkedIn Creator Mode
Monthly Marketing Update – January 2023 Transcript
*Not ready to give this episode a listen or watch just yet? Below is a rough transcript of today’s episode.*
Hi there. Welcome to IN’S Marketing Strategy and Happy New Year. This is the January 20, 23. marketing news podcast episode. so if you’re used to listening to the podcast, this particular, podcast, all the marketing news podcasts, we’re doing video on as well. So if you go on over to YouTube, go to Inka is channel, and you can follow along.
see me and then I got a couple little slides that I share as part of this as well. So, definitely check that out. Subscribe to the channel that really helps us. . All right, so let’s get into this month’s news. First up is a search engine optimization update from Google that I found. . in last quarter of 2022, Google did some major updates to useful, helpful content, people, first content, and they’re carrying that through.
in 2 20 23, where, what they have done is they put out, information about how the algorithm detects and demotes AI altered and plagiarized content. So what they’re saying is they found a way to actually see if not only it’s. plagiarized, but if it was computer generated based off of other content, I have a quote here from the Google search quality team.
so this is directly from Google that says scraping content, even with some modification is against our spam policy. Google has many algorithms to go after such behaviors and demote site scraping content from other sites. So what this means for content creators is that. one, if you’re plagiarizing content, like actually copying and pasting and modifying a little bit, it’s definitely not gonna work any longer and they’re actually gonna demote your site.
But I see this as a bit of a gray area when we see AI altered, right? So there are services out there that will write content for you and. I don’t know how they generate the content. See, that’s the thing that makes me queasy about these. we here at Inma, I have real writers on staff. because the content that we create couldn’t be created by AI are not done well.
because it’s a lot of educational, very specific things to businesses and industry. we tried some of those AI tools that, you put in certain terms and it writes the copy for you. I just don’t know how they create it. I don’t know if they’re pulling it from different places on the internet, like how they do it.
So it’s always made me a little leery. That being said, if you are creating content using that method and you like it, Just be careful, like if you start to see that your, search goes down, like you’re not getting as many impressions or not as many visitors to your site, definitely reach out to the company that you’re working with to create that AI content and find out how they’re doing it.
because it could be that they’re doing some scraping and Google. Deemed your content altered, and they’ll demonetize you. So just something for you to look at. going. Okay, so this is my big update for, January is YouTube Shorts. in February, YouTube’s offering revenue sharing for short ads.
which I think is really cool. so if you’re not sure what YouTube shorts are, definitely go over to YouTube and check it out. They’ll definitely push it into your feed, but it’s like their version of TikTok and there are a lot of people creating content. if you’re familiar with TikTok and some of the creators there, I bet you find your creators on YouTube as well.
simply for the fact that the monetization, is there, the, viewership is there and YouTube is really generously promoting. So qualifications are similar. and they’ve pulled the two together. So in other words, if you’re doing regular YouTube videos and shorts, there’s different criteria.
So to qualify, what you know for monetization, which has been there for a long time now, is a thousand subscribers with 4,000 valid public. watch hours in the last 12 months, or now for shorts is a thousand subscribers to your channel. Cause it’s all one channel with 10 million valid public shorts views in the last 90 days to qualify.
so if you’re doing TikTok now, interested in shorts, wanna try to make some money, build your followers, I highly suggest, you check it out because,content creators on YouTube. We’re calling shorts the Wild, wild West right now because it’s just you’re throwing stuff out there, you’re seeing what works.
You’re seeing what YouTube is doing, with giving people. viewership and they’ve added other features too, where you’ve got a subscribe button right there. You have the ability to put links in your description just like you would for a regular, YouTube video. and you could put more than once.
So you can put a long description, couple different links, messaging and all that other good stuff, and that, that description actually shows up. So definitely check that out. so now what I have is, Plugin recommendation for you. if you’ve listened to the podcast for a while, you know, we are a website development company for small businesses, and we use WordPress with Elementor Pro.
And so I thought I would give you a recommendation for, Google Reviews plugins. I’ve done quite a few episodes in the past on Google Review. getting your Google link, why it’s important to have Google reviews, how it affects your local search. So I’ll put the links to, those previous episodes, definitely in the description.
For the podcast so that you can go and listen to those as well. And I love the idea of pulling all those reviews into your website. You need social proof on your website. And this particular plugin, it’s actually called Plugin for Google Reviews by Rich Plugins. So make sure you look for that cuz there’s a bunch of them out there.
I don’t know how the others work. This is the one that we use across all of our websites where we wanna put Google reviews on the website. Trade guys love it, right? We’re used to looking up people on Google and then seeing that pull through to the website, where you see the person’s picture, the stars and what they said along with a button, prompting you to review the company as well.
And it just, it pre formats itself really nicely when you, put it onto the website. There’s really not a whole lot of work that you need to do to pull this data. . And so if it’s something that you’re interested in learning more about adding to your WordPress site, I’m gonna put the link, into the description as well for you. Okay. My last update for you, for January is, I’m kind of really excited about this. LinkedIn has creator mode. It’s. Brand new. but it’s new to quite a few of us, including me.
I have to admit that, I do a lot of business to business. I’m probably more active on LinkedIn than I am on any other social platform, because of that cuz it’s other business owners and that’s who I mainly talk to. so I post my content out there. I’m actually. Business content creator. So when I saw that they have crater mode, I was like, what is this?
So I turned it on, I looked it up, so here’s some of the cool features, right? first when you turned it on, it changes that person. Now this is your personal profile, not your business profile. I’ve got a business profile for in Kao where we share content there. But this is for me, Audrey, personally, on.
so change that. Connecting with me button to a follow button, right? I want you to follow me so that you can get my content versus connecting with me,for jobs or hiring or something like that. So it is a different connotation, which I absolutely love. And then it changes how your profile is set up.
So topics you post about are displayed as hashtags. On your profile and you set all those up, I think you get five so that your content’s more discoverable. So even if you don’t use that, hashtag in a particular posting, it’s still kind of associated to your account, meaning you come up when those hashtags are used, feature and activity section or at the top of your profile.
So you can put your featured content in there and it sits at the top of your profile. Your, personal history and then it also makes you eligible to be featured as a suggested, creator to follow when LinkedIn does what it does, where it’s Hey, follow this content. it actually puts you in the mix for that.
. So I’m really excited about this. I’m, 30, 60 days out from turning it on, so I figured I’d share it now in January. And then as things come up I will, definitely share more of the information that I find with you on this. So we’re going on this journey a little bit together this year, which I think would be kind of cool.
because I love the idea of maximizing LinkedIn and. Being signaled from LinkedIn as more of a content creator and less of a person that’s looking for a job or looking to hire people, right? I want it to be more about this, community that I’m building, with the podcast. All right, so that is it for me for the month of January.
if you want more content pushed to you, definitely, point your camera at the link on the screen. It’s to sign up for the Marketing Masterminds newsletter where I share all the videos from Marketing Masterminds. And then what I do is in each particular newsletter that goes out is if. Posting about a topic, not only do I share a video, but I’ll go back and I’ll find all of the related podcasts or articles that I’ve done that support the concept that I’m talking about.
So it’s really a nice way to get a lot of information about a specific topic. the one that’s gonna be going out the first week of January. as I’m talking about sharing content very easily, using social pilot, MailChimp and your WordPress website and how social pilot pulls all of that together for you.
And then of course I’ve done other, videos about, MailChimp and how to use it and I’ve done a introductory to social pilot, so I pull all that together and that gets pulled into that first newsletter that’s going out. So definitely if you want that particular new. Sign up today so that you get it that first week of, January that it, comes out.
so if you want access to all of the links and a rough transcript of this particular episode, go over to the inma.com website. That’s I n k yma.com. it will be posted there as. a link back to the video along with all the links, that I’ve mentioned here, plus other ones. I think that would be good to support what I’ve talked about today along with that rough transcript so that, you can get the full breadth and depth of everything that I talked about here.
If. Especially if all you did was just listen to it. you’ll get access to all of the links too. So I hope you found this useful. If so, please share it. Please subscribe to, our YouTube channel, sign up for the newsletter, that way it makes it easier for you to share this type of content with other business owners that you know.
So thank you so much for listening and I hope you have an amazing day.