Wondering how to grow your online presence and find new customers? There are three major ways you can increase your business’s presence online, which we detail below!
How to Grow Your Online Presence
It is essential that your business has an online presence. About 70-80% of people research a company before purchasing or visiting the business in person. So, making your business easy for potential customers to find is a great way to easily increase your brand awareness and your sales.
What is the main benefit of having an online presence?
An online presence can help you consistently get new customers — which in turn helps you to consistently increase your business sales. When you have an online presence, you can easily reach new customers and continue to enhance your brand awareness!
Have a Business Website
The first step on how to grow your online presence? You need a business website. While this may seem obvious, there are a lot of small businesses that forgo having a business website, as they don’t believe it can help them gain more customers. It will!
Customers enjoy browsing a business’s site prior to any form of purchasing, as we mentioned in the stat above. Ensure that your site is optimized, clear, designed well, and easy for your customers to access. Always ensure you have Call to Actions and contact information on your site!
Use Social Media Wisely
You don’t need a social media account on every single social media platform, but you do need to have a few here and there. Use your social media wisely. You don’t want to post too much, but you definitely don’t want to post too little. Find out where your target audience and main customer base spend most of their time, and then focus your social media presence on those platforms!
Create Engaging — and Different — Content
You probably already know that having a blog on your business website is a must. While a blog helps with your SEO and can bring in new customers organically, there are so many other forms of content you can create for your business.
Email newsletters are beyond beneficial, especially as they help you keep in contact with former customers. Hosting a webinar or podcast is another way to engage with your audience and find new customers! Keep your content honest, engaging, and real!
Get More Customers Today
Do you want to easily grow your online presence and find new customers? We can help! Schedule a time to chat with us today to learn how we can specifically help you and your business!