If you want to improve organic reach, then your social media business pages need thoughtful, curated content. A variety of content that provides value to the reader is more likely to be shared. If all you are Facebook and Instagram posts are calls to action (CTAs), you may lose followers. People don’t want to be advertised to constantly. So, strive
Your brand needs to evolve along with your company’s mission and goals. An annual review of the visual brand and messaging ensures your marketing supports the direction your company is heading rather than being stuck in the past. The brand, mission, and company values all need to work in unison with each other otherwise customers perceive mixed messages. If your
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