If you are a retail business, tracking where your sales come from is important. Knowing where your products are selling tells you where to increase or decrease your marketing spend. In this episode, I walk you through a system for tracking sales leads, using the process that we created for retail sales data analytics capture. This system works whether you are an online retailer, a physical brick-and-mortar store, or a combination of both.
Here is a list of sources we are tracking for referrals.
-Instore sales POS system
-e-Commerce store front – Shopify
-Secondary selling platforms – Etsy, Amazon, Walmart, etc…
-Google Shopping/ Google Merchant Account