Marketing for small businesses is about generating leads. You need a constant stream of people to talk to you so you can sell your product and services. You need awareness so that people know who you are but once they discover you, you want them to make contact, and become a lead. This is where the good call to action come in.

The smart marketing tip we are sharing in today’s episode is about maximizing how leads contact you by focusing on your call to action. We talk about what call to action are, and where to put them so that you get the best click-through rates or connections from your marketing efforts.