The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast.

More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with all marketing tactics you have to go where the customers are. Listen to the episode where I give you a great way how to create a video easily and what to do if you don’t want to do it yourself.