The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update I am talking with you about

Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming up in 2023 for Mailchimp.

Reading, hearing, and seeing a business testimonial has a great impact on whether or not a client will choose your business for their needs. The average consumer reads 10 online reviews before making a purchase decision. This is why it’s so important to continually collect business testimonials from your customers.

In today’s episode, we are going to go over

-Social Proof & The importance of testimonials
-Where to get reviews to have the most impact on your business
-The magic of video testimonials
-The Best way to collect testimonials
-How to ask for good reviews.