When you’re growing your business, you should always make sure that you’re producing consistent content on your website and your social media. Keeping a steady, regular presence online can help your brand awareness grow. Make sure your brand has a consistent online presence with these three effective tips.
Plan Your Social Media Ahead
To keep growing your list of potential customers, you want to make sure you have some sort of regular, steady social media content. The best way to do this is to plan ahead and schedule your social media posts accordingly. There are great platforms like Buffer to help you do this all easily.
Like every other aspect of your business, your social media platforms should always be active. You don’t want to post a few times a week and then go silent for the next few months. By planning your social content ahead, this helps you save a ton of time while also keeping your social presence consistent.
Having a steady social media presence can help your overall brand awareness. Just make sure you keep all your posts and activity on brand!
Consistently Publish Blog Posts — and Consistently Promote Blog Posts
Having an overall steady online presence through your website also helps with brand awareness. If you have a blog section on your site, make sure you are consistently posting articles. You don’t need to post a crazy amount each day, but you should always be consistent with your posts each month. As a guideline, try posting a blog twice per month.
Much like with your social media presence, don’t post five articles one week and then go silent for the next few months. Instead, spread those five blog posts out to a few weeks or months. Schedule your blog posts in advance just like you do with your social media to help keep your content organized.
Once you have blog posts published on your site, you’re going to want to make sure you promote these posts (either organically or through paid advertising). Run ads on evergreen content when needed to keep older blog posts alive.
Understand How SEO Keywords Can Help Your Business
Finally, in order to keep your content regularly updated, make sure that you understand how SEO keywords in your niche can help your business. Do your homework and keep accurate research handy when needed. Find out just what your audience wants to see and read.
Once you have these relevant keywords, you can add them to your articles naturally to help your overall organic Google results. Then, you can use tools such as Google Search Console to help understand which of these keywords are bringing visitors to your website organically. These keywords could also help you come up with new blog or social media posts later on!
Create Consistent Content For Your Brand
Need a little assistance in creating consistent content for your brand? We can help write and promote blog and social media posts for your brand! Schedule a time to chat with us now to learn more.
