Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.

In today’s episode, Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement, we answer the questions: 

  • What do they want from your brand?
  • What is their problem? (Internal and External) 
  • Why should they choose you? 
  • What do you want them to do to solve their problem with respect to your brand? 
  • What does success look like if they choose you?
  • What does failure look like if they Don’t Choose You?

Links Mentioned In This Episode:

Episode 2 – What is Branding

Episode 3 – 5 Website Design Mistakes

Episode 37 – Customer Persona

Story Brand

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