Marketing Strategies Podcast Episode 43, Which Digital Ad platform should you use if you have a limited budget? You’re new to digital advertising and you want to run ads that everyone will see. In today’s episode, Audrey is going to introduce you to the one platform that will make you feel like you’re everywhere with focused spending at the forefront of your marketing. So let’s take a peek at Google Ads Platform and refrain for making the mistakes that most new digital advertisers make.
Links Mentioned In This Episode:
Episode 20- How To Do Digital Advertising the Right Way
Episode 28- A/B testing to convert more leads into customers
Which Digital Ad Platform Should You Use If You Have a Limited Budget? Summary
When business owners think of Google ads they think of search ads in Google search results but Google has a much wider reach than just search.
You can also:
- Display Ads – The weather channel website, news outlets, Apps
- Shopping Ads – those image based ads that sit at the TOP of search
- Gmail Ads – Ads that are displayed in the free Gmail email system…
- Youtube Ads – the 5 sec videos that play before, during and after a youtube video. – think Commercials….
Platform Statics
| Platforms | Audience Size |
| 3.5 billion searches per day | |
| YouTube | 1 Billion hrs of video watched daily |
| 1.45 Billions daily active users | |
| 500 Million Daily active users | |
| TikTok | 50 Million Daily active users |
| 22 Million Daily Active Users |
I touched on the type of ads you can run so let’s talk about targeting because you don’t want to run ads to 3.5 Billion people. Narrowing or targeting helps your budget go further and have your ads only seen by the people that will take action.
Location – Radius of an area by zip code, city or county name, or the specific zip code, city or county name so it creates a geofence.
Language – You can have your ads shown to a specific language segmentation so if your target audience is mostly Spanish-speaking people in a specific location you can have it set to show only to those that have Spanish as their preferred language.
Income level Range – This is as a percentage for the area location. Top 10%, 20% below 50% so If your target audience for your product or services tends to be on the wealthy side you can exclude the bottom 60% and not let them see your ads.
Purchase Intent – Actively searching to Buy based on keywords or other types of sites/ apps they have visited.
Example: Selling accessories for fishing gear that goes with a major brand’s gear. You can insert the brand’s name in the keywords and the type of gear your accessories go with and also list their website.
Exclusions – You can also exclude keywords and placements on a specific website, youtube channels, and Apps.
Example: a lot of people will give their kids their phones when they are out to play a game. So if you look at where your ad traffic is coming from and you see a kid’s game or YouTube channel, you can exclude the game/channel from showing your ads so that you are only getting the adults and not the kids.
Hopefully, you see the benefits of Google Advertising with my summary above. If you need a little more insight, listen now and go through the action steps at the end of the episode to get you started.
