The higher you rank on Google and Bing, the more website exposure you’ll have — and the more customers and sales you’ll have. There’s a reason why so many businesses want that high ranking! As SEO has changed over the years, it’s difficult to understand exactly what these search engines are looking for now. Below, you’ll find how to rank high on search engines today.
Google and Bing, the two most utilized search engines, have certain website elements that allow them to know who your website is for, and if you are safe. If you correctly organize and run your website according to these factors, you’ll rank higher on search engines.
What Does Google Look At For Website Rankings?
Your site needs to be mobile-friendly. Google’s mobile-first indexing means that Google mainly uses the mobile version of your website for ranking. As 60% of Google searches are done on mobile devices, you need to have a working mobile version of your site.
Make sure your website’s load times for both desktop and mobile versions are fast. Luckily, Google has a tool that you can use to see how long it takes your site to load. The shorter the load time, the better.
Make sure that your website has an SSL certificate. Google and Bing now show when a site isn’t secure. If you don’t have an SSL certificate, this could hurt your search engine rankings and frighten away potential customers who only want to visit safe websites.
Metadata is also incredibly important. It improves your ranking by letting the search engines know what the content is about. Here is a list of the different types of metadata to make sure every page has especially your blog articles:
- H1 and H2 Tags
- Images Alt Text
- Schema’s for each page
- SEO Titles
- SEO Descriptions
- Focus Keywords
Utilize Social Media and Blogging to Rank High on Search Engines
Search engines also love user-focused content. The more content you have on your website, the more Google and Bing can analyze it and rank you higher. Keyword stuffing can actually hurt your site ranking these days. Create a blog and write about topics your customers want to read. Only include your focus keyword when it’s relevant to the content.
High ranking website pages also have backlinks from other sites. A great way to easily do this is by creating social media posts and linking them to your site. Use the full URL to create the backlink not a shortened URL. Making sure to creating connections with followers and customers who will share your content.
Perfecting Your Presence on Google
Create a Google My Business account so that customers in your area can easily find information about your business with only a few clicks. Google prioritizes sites that are linked to Google My Business, so take advantage of this. With a Google My Business listing, images and content shared via your account are indexed automatically. You can also create buyable posts that appear in relevant search results which can increase your sales.
Do You Want to Rank High on Google?
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