Wondering how to increase sales with QR codes? While first invented as an alternative method to scanning products, QR codes have quickly become a great marketing tool. In the past few years, these codes have increased in usage and popularity. In 2018 alone, twice as many users scanned a QR code in North America and Europe, when compared to 2015.
Increasing your sales by utilizing QR codes can be done, regardless of what industry your business is in. With a successful marketing campaign created, you can quickly see how QR codes can help you convert leads into sales!
3 Ways to Increase Sales with QR Codes
QR codes have become more popular in recent years, especially since the COVID-19 pandemic began. Restaurants, bars, and so many other forms of businesses have started to use QR codes to make life that much simpler for their customers. But when used correctly, you can also use QR codes to convert leads into sales!
Three excellent ways to increase sales with QR codes include:
- Direct your clients or customers to your website, LinkedIn page, resume, app, or social media accounts. Whatever platform you use to conduct business, use these codes to easily send clients there. You can put these codes on any paper necessary, such as business cards, flyers, or print ads.
- Increase sales by offering discounts or coupons only through QR codes. You can provide these coupons in direct mail, print ads, or outdoor ads.
- Allow your customers to enroll in an event, or sign up for a webinar. Whether exclusive or not, this method can be more engaging and fun for your clients.
To learn everything you need to know about QR codes and how they can help your business, check out our podcast!
What are the disadvantages of using QR codes for your business?
The main disadvantage could be if your target audience is unfamiliar with QR codes and do not understand how to use them. For example, if your target audience is mainly senior citizens, QR codes may not be the best direction to go for big marketing campaigns. If your target audience is mainly teenagers or younger generations who are well versed in QR codes, then you’ll be fine!
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