Do you know how stress affects marketing performance? Today’s guest is going to talk to us about the mental side of business which directly affects how well we succeed as business owners. On Today’s episode, Audrey talks with Dr. Torrie Kalm, PsyD, who holds a Doctorate of Psychology in Health, Human Services, and Science and owner of The Kalm Effect. She is a military spouse of 29 years, mother, educator, and entrepreneur. Through her doctoral research, she developed a passion for understanding the area of Emotional Intelligence (EI). Understanding the difference between EI versus IQ formed an entirely different perspective on how organizations, in every field, could benefit from the use of EI.

Do you know how to create professional marketing videos? In this episode chock-full of resources, tools, and tips galore, Audrey breaks down why you should be sprinkling video content into your marketing (Hello, 1 billion hours of video watched on YouTube and 50 million users on TikTok!). Video is important. Now what? Audrey reviews best practices and the things you should prioritize in video content, i.e. audio, lighting, and editing. With the right plan and equipment, your business a long way with video and all it has to offer. Camera shy? Audrey has some recommendations for you too!

Marketing based on personality & values isn’t rocket science, but in today’s episode our guest, Jen Draper, started her working life leading and managing just that, rocket scientist. When Jen was ready for something new, she turned to work as an independent contractor and financial planner. Naturally, Jen’s next steps involved hours of sales training, scripts, and talking to more than 100 people a day. After quickly realizing this method of soul-sucking sales just wasn’t going to work for her she turned to what she knew best, SCIENCE! She discovered a methodology in the world that is scientifically validated to predict buying behavior in 90 seconds or less. Today, Audrey and Jen are going to talk to us about Jen’s system, BANK, and why it is improving communication with clients, prospects, friends, and family.

As Marketing Strategies reaches one of many milestones, Audrey would like to thank every
last one of our listeners. Whether you’ve been with us for all 50 episodes or this is your first listening
experience, we are celebrating together!

On today’s episode, Podcasting As Marketing Tactic, Audrey interviews Duane France, founder of Head Space
and Timing. Duane France is a retired Army combat veteran and mental health counselor. His company, Head
Space and Timing, is focused on providing veterans or anyone associated with a veteran and their community,
the awareness around all aspects of veteran mental health. Duane’s current mission is to bring real discussions
about the mental health and wellness of members and veterans and inspire them to use their learned skills from
the military to their make a positive impact in their world.

Ethical Marketing Practices: there are some who think these words can’t coexist in a sentence. Whether you think of marketing as creepy, deceitful, or intrusive, Audrey is going to your business marketing to a place where you don’t feel like you need to take a shower after a strategy launch. So take a listen to today’s episode, determine what side you’re on and make the changes necessary. There are many companies out there that use ethical marketing practices and have growing and thriving businesses. You can too!

Data To Drive Marketing Decisions: like SEO, when the word “data” gets thrown around, business owners seem to react in horror, confusion, or both. Although data is widely overlooked, it is the only tried and true way to understand if the tactics you are using for your business are actually working. So today, Audrey is going to go over picking a tactic using tools we’ve discussed in past episodes, executing said tactic, and reading the data that will be the fuel to grow your business. Data is your friend, embrace it!

Shopify Review: It’s a big program, but it’s not hard to set up with a little time and effort. Join Audrey as she walks you through your options for your eCommerce website, the questions you’ll need to ask yourself and the work you’ll need to do if you decide Shopify is right for you. From all the different plans to Audrey’s top 10 ten favorite features, this episode is jam packed with eCom goodness. Best of all, because Inkyma is a Shopify partner, we can get you set up with a DEV site which is free until you launch so you can take your time with building your site.

Do you know how to Drive Audience Engagement With Welcome Emails? If not, don’t panic. Today’s episode is all about keeping your audience warm after they’re signed up for your newsletter or emailing list with a series of welcome emails. Whether you’re eCommerce or service-based, you’ll want to get cozy with a good email system, set up proper automation, and deploy the tactics in today’s show. This will not only increase long-term engagement but also get new customers to actually buy from you when they’re ready.

Facebook Disabled Me, and it’s all fun and games until it happens to you! Since late December Audrey’s Facebook account has been disabled. As a business that relies on Facebook for revenue, this is not only frustrating but seriously scary. Although this came from a major update on December 15th, Facebook has been doing this via bots to legitimate accounts for years. So if you’re one of those accounts, take a listen as Audrey walks you through all the things you can try, petitions you can sign, and avenues you can use to get your account enabled again. *Spoiler Alert* Audrey’s account is still disabled, but she is getting closer day by day and will continue to update you via the show notes.

ROI of time from a marketer’s perspective might have different terminology from an investor’s, but we essentially want to measure the same thing – is the time (or money) you’re spending on something worth the return or profit. Your ROI (return on investment) will be dependent on what you have more of this year. Do you have more time than money or more money than time? These two questions are essential in understanding your current state. In business, you need to either spend time or money; Time educating and doing or money hiring the experts. Today, Audrey is going to help you gauge which side of the road you’re on today and how you can stretch your ROI on time with either people or education because winging it won’t get you very far!