Blog Articles That Drive Your Business Success | Page 5 of 23

Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

Show SummaryIn this podcast episode, we delve into the captivating story of Bud Light’s recent brand identity crisis. We begin by reflecting on the brand’s legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand’s established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityLink to article for reference and review of the commercial – https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

Interview with Lindsay Heighes – Post Where Your Audience Is

Show SummaryIn today’s episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!Links Mentioned In This Episode Lindsay’s WebsitePurchase A Social Media Audit For Your Business with Lindsay Lindsay’s Social Media Links – Tiktok: https://www.tiktok.com/@ttsmarketingagencyIG: https://www.instagram.com/ttsmarketingagency/FB: facebook.com/TTSMarketingAgencyTTSMA Repurposing Content Flow (1).pdfPodcast episodes, articles, and books mentioned in this episodeEpisode 14 – Email vs. Social Media MarketingEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

TikTok Vs Youtube Shorts – Where To Post Short Videos

In this new episode of Inkyma’s Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it’s

Interview with Shannon Crotty – Riding that tightrope between sheer terror and total exhilaration

Episode SummaryLearn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.About Today’s GuestShannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women. Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream. Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams. Shannon loves golfing, travel, style, fitness, and the good ice! This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

Monthly Marketing Update – March 2023

Show SummaryWelcome to the Marketing Update For March 2023. We’re seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we’ll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We’ll also be taking a closer look at the latest YouTube videos from marketing masterminds.Here’s what’s in the update:Combining video and text for better audience engagementHow to use hotspots in video to drive conversionsInsights from marketing masterminds on using ChatGPT and Canva in your marketing effortsWe’ll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023. Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 52 -How To Create Professional Marketing VideosEpisode 89 – Video Is Where Social Media Is Going: Making Videos On CanvaEpisode 97 – ChatGPT For MarketingThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

The Rise of Social Commerce: Exploring the Future of Shopping on Social Media Platforms

Show SummaryIn this episode, we explore a relatively new and rapidly growing segment of the commerce market – Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it’s important for businesses to understand and utilize this innovative way of selling in order to stay competitive.If you’re looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.Products We RecommendGet ShopifyGet Mailchimp Get Social Pilot Articles & Episodes Mentioned in the PodcastEpisode 30- Getting More Revenue From Existing Customers Pt 1 Episode 31- Getting More Revenue From Existing Customers Pt 2Episode 47 – Shopify ReviewEpisode 73- SEO For Ecommerce: Google Merchant CenterEpisode 80- Shop App By ShopifyThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

ChatGPT For Marketing

Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search. In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don’t worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

Monthly Marketing Update February 2023

Episode Summary: The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.In this month’s marketing update, I am talking with you about:Chat GPT and where that is goingCanva’s Magic Tool and is it ready yetMarketing Masterminds Latest Video – How to use social media to increase email subscribers.Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 67- Canva For Small Business Design This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram

3 Basic Marketing Essentials

how Summary
Deciding to start a side hustle can be overwhelming and scary. Usually, you don’t know where to start with marketing and you don’t have a lot of time or money to spend because you aren’t even sure you will be doing this long term.

In today’s episode, I’m going to share the 3 basic marketing essentials you absolutely have to have to start your side hustle so that you look professional and legitimate to potential customers. Here is a sneak peek of what they are:

-Branding
-Website
-Outreach

I dive into each one of these during the episode and then give you a place to start when you are done with the episode.

5 Principles of Marketing

The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are
-Lack of capital or funding
-Retaining an inadequate management team
-Faulty infrastructure or business model
-Unsuccessful marketing initiatives

I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We are going to cover

-Product
-Price
-Place
-People
-Promotion
-Bonus – Process