In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization. Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation
Show SummaryEmpathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience’s internal problems and addressing them through your copy can transform your business narrative. We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityEpisode 104 – Making Complex Ideas Simple: The Key To Small Business Marketing SalesThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Links Mentioned In This Episode Donald Miller – Story BrandArticles & Episodes Mentioned in the PodcastEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Show SummaryIn this podcast episode, we delve into the captivating story of Bud Light’s recent brand identity crisis. We begin by reflecting on the brand’s legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand’s established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.Links Mentioned In This Episode Episode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityLink to article for reference and review of the commercial – https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Show SummaryIn today’s episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!Links Mentioned In This Episode Lindsay’s WebsitePurchase A Social Media Audit For Your Business with Lindsay Lindsay’s Social Media Links – Tiktok: https://www.tiktok.com/@ttsmarketingagencyIG: https://www.instagram.com/ttsmarketingagency/FB: facebook.com/TTSMarketingAgencyTTSMA Repurposing Content Flow (1).pdfPodcast episodes, articles, and books mentioned in this episodeEpisode 14 – Email vs. Social Media MarketingEpisode 37- Strong Brand Identity Part 1: The CustomerEpisode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better EngagementEpisode 39 – Strong Brand Identity Part 3: Branding Visual IdentityThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
In this new episode of Inkyma’s Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it’s
Show SummaryWelcome to the Marketing Update For March 2023. We’re seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we’ll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We’ll also be taking a closer look at the latest YouTube videos from marketing masterminds.Here’s what’s in the update:Combining video and text for better audience engagementHow to use hotspots in video to drive conversionsInsights from marketing masterminds on using ChatGPT and Canva in your marketing effortsWe’ll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023. Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 52 -How To Create Professional Marketing VideosEpisode 89 – Video Is Where Social Media Is Going: Making Videos On CanvaEpisode 97 – ChatGPT For MarketingThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Show SummaryIn this episode, we explore a relatively new and rapidly growing segment of the commerce market – Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it’s important for businesses to understand and utilize this innovative way of selling in order to stay competitive.If you’re looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.Products We RecommendGet ShopifyGet Mailchimp Get Social Pilot Articles & Episodes Mentioned in the PodcastEpisode 30- Getting More Revenue From Existing Customers Pt 1 Episode 31- Getting More Revenue From Existing Customers Pt 2Episode 47 – Shopify ReviewEpisode 73- SEO For Ecommerce: Google Merchant CenterEpisode 80- Shop App By ShopifyThis Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search. In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don’t worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
Episode Summary: The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.In this month’s marketing update, I am talking with you about:Chat GPT and where that is goingCanva’s Magic Tool and is it ready yetMarketing Masterminds Latest Video – How to use social media to increase email subscribers.Products We RecommendGet Canva Episodes Mentioned in the PodcastEpisode 67- Canva For Small Business Design This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. Love our Podcast? Buy us a cup of coffee to help keep creating for you – paypal.me/InkymaMarketingstrat Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox. Join Us on Social Media Facebook YouTube LinkedIn Instagram
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