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Use Niche Marketing To Grow Your Business

use niche marketing to grow your business
Picture of Audrey Kerchner

Audrey Kerchner

Chief Marketing Strategist, Inkyma

use niche marketing to grow your business

Marketing Strategies Podcast

Episode 13

Use Niche Marketing To Grow Your Business

In this episode I talk about the different types of Niche Marketing

  • Vertical Niche Marketing
  • Horizontal Nice Marketing

The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them.

Here are links to previous podcasts that I mention in the show

Marketing Strategy Vs. Tactics

Value Based Marketing

Check out the article we wrote about niche marketing too.

Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.

You can also schedule a complimentary marketing evaluation as well. Lets talk!

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“Inkyma has been the catalyst to take our business to the next level. With their help, our results have exceeded our expectations in growth in the timeframe that we have had it in place.We continue to have more needs - and Inkyma helps us think through, navigate, and initiate our marketing and management needs in multiple areas of our work. Thank you so much!”
Mandy Kobilan
Mandy KobilanLighthouse Group
“From our first meeting to the very last one, Inkyma took the time to get to us, our business, and understand our vision. Inkyma has a great sandbox and was good at populating that sandbox quickly so that we all had time to see where we were headed on a weekly basis. They are great at working with a diverse group of people in multiple locations, keeping everyone organized, and on-task, and synthesizing our ideas into a vision we could all see and agree on; which is hard when you have a large group of stakeholders. The website build was a seamless process from start to finish with Inkyma.”
Mike Murray
Mike MurrayPalmer and Cay
“Working with Inkyma is amazing. They have an established process that they stepped me through. They took the time to explain what each thing meant and why some of the more popular entrepreneurial marketing activities are not right for me. I really appreciate their high-level of expertise and I felt very supported by their process. I also love that I was able to build a relationship with my team – I know them not just as marketers but also as wonderful human beings. ”
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Jen DraperThe Draper Group
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