Most business owners these days are using some form of social media to market themselves and their businesses. When used properly, sites like Facebook, Instagram, and LinkedIn, among others, provide an incredible platform to present products and services. It allows a start-up to advertise on the same platform as the likes of Apple, Oracle, Wix.com or Adobe. That exposure enables the small business to attract quality leads to their landing page or website.
Manually managing social media for a growing business can be time-consuming and inefficient. Many tools will help you maintain your online presence with ease. If you’re still growing your marketing campaign, many tools offer a free starter package until you need to upgrade to one of their premium plans to unlock all its features.
Tools We Like at Inkyma
Buffer
Truly a handy application for scheduling social media posts. Unlike some other web applications, Buffer has an app you can download to your phone or tablet. Simplicity and flexibility are the keys here, you don’t have to log on with your desktop or laptop. Schedule a post from the beach or from wherever it’s convenient.
Mailchimp
Their website states: “It’s Easy to Get Started And It’s Free. Two Things Everyone Loves.” Among other features, the Free plan allows for up to
2000 email addresses with 10,000 monthly emails sends. There’s plenty of other stuff in the plan to help you grow your business. When it’s time, upgrade to one of the premium plans for the additional features you need.
Canva
A great design tool for non-graphic designers. Drag-n-drop features allow the small business to post visually-gripping images without the need for a design team. Canva operates on the Freemium business model, so if you want to unlock more sought after features you’ll have to spring for it.
Biteable
A fun app that allows you to easily create videos to convey your message. The newest version even allows for different sized videos. Choose from
tons of templates to make your movies/clips look professional. The free plan will get you started but for truly engaging videos and flexibility, you’ll want to sign up for one of their premium plans.
To take your business to the next level, you really need to embrace the power that social media offers. The size of your business doesn’t matter here and all industries can benefit from the extra exposure.
You’re already busy running several aspects of your business. Sooner or later you may need a qualified team of professionals to assist you with managing your social media content. Schedule a consultation with Inkyma to find out how we can help.
