Ready to begin running your first Facebook Ad? There are many key factors to know when running a successful Facebook Ad campaign. It’s difficult to find the strategy that works well for your business, especially when using tools that you’ve never used before. First off, you need to understand key facts about your business — and your audience — before
As you work to consistently produce content for your business through your website and social media accounts, it can occasionally feel like circumstances aren’t quite working out. With social media especially, it very often feels like all your hard work and energy is going nowhere. A key component to growing your engagement and following on social media is to post
Utilizing video ads on Facebook is an efficient way to help grow your business and increase your overall brand awareness. However, with all the other businesses and brands who have realized this, it may feel a little difficult getting your audience to actually watch your Facebook video. By having a great hook, you can reel viewers in the opening 10
Inspiration comes and goes in waves — and once you feel like you’ve lost that inspiration, it can feel almost impossible to get it back. How can you consistently find inspiration for your particular niche? Blogging and email newsletters are some of the best ways to spread awareness and keep consumers engaged. 85% of people buy products from websites that
Facebook has released a new tool for its users — and this one is a gamechanger. Facebook Creator Studio is a new tool that allows users to schedule their social media posts on both their Facebook and Instagram accounts. Now that Facebook has released Creator Studio, businesses have a new option to paid services like Hootsuite or Buffer. This free
Running your business is challenging on all levels. Dealing with day-to-day operations, keeping customers satisfied, and managing employees all day every day would wear on anyone. But wait, you’re not done yet. Staying in business means promoting your business. No matter how big or small your overall budget is, some of that needs to be earmarked for marketing and advertising.
Most business owners these days are using some form of social media to market themselves and their businesses. When used properly, sites like Facebook, Instagram, and LinkedIn, among others, provide an incredible platform to present products and services. It allows a start-up to advertise on the same platform as the likes of Apple, Oracle, Wix.com or Adobe. That exposure enables
If you want to improve organic reach, then your social media business pages need thoughtful, curated content. A variety of content that provides value to the reader is more likely to be shared. If all you are Facebook and Instagram posts are calls to action (CTAs), you may lose followers. People don’t want to be advertised to constantly. So, strive
Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to
A picture is worth a thousand words. And moving pictures are worth even more. Video and animated images are a great way to convey ideas online. Plus, they are a useful marketing tool. Social Media sites like Tumblr have spurred the popularity of animated GIFs online. GIFs are fun, attention-grabbing, and easy to share on social media. What are Animated
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