Social Media Marketing

Why All Buzz About Facebook’s New Tool Creator Studio?

Facebook has released a new tool for its users — and this one is a gamechanger. Facebook Creator Studio is a new tool that allows users to schedule their social media posts on both their Facebook and Instagram accounts. Now that Facebook has released Creator Studio, businesses have a new option to paid services like Hootsuite or Buffer. This free

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Social Media Marketing

Hit The Bull’s-Eye With Online Advertising

Running your business is challenging on all levels. Dealing with day-to-day operations, keeping customers satisfied, and managing employees all day every day would wear on anyone. But wait, you’re not done yet. Staying in business means promoting your business. No matter how big or small your overall budget is, some of that needs to be earmarked for marketing and advertising. 

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Social Media Marketing

Tools the Pros Use for Social Media Marketing

Most business owners these days are using some form of social media to market themselves and their businesses. When used properly, sites like Facebook, Instagram, and LinkedIn, among others, provide an incredible platform to present products and services. It allows a start-up to advertise on the same platform as the likes of Apple, Oracle, Wix.com or Adobe. That exposure enables

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Social Media Marketing

Boost Your Organic Reach on Social Media with these 3 Types of Posts

If you want to improve organic reach, then your social media business pages need thoughtful, curated content. A variety of content that provides value to the reader is more likely to be shared. If all you are Facebook and Instagram posts are calls to action (CTAs), you may lose followers. People don’t want to be advertised to constantly. So, strive

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Marketing

Chatbot For Websites and Facebook Messenger

Chatbots are becoming more and more relevant when it comes to conducting business online. They help create a personalized user experience and engage with customers. Text Chat Popularity Most people today would rather communicate via text than by phone call. A majority (56%) of people surveyed said they preferred messaging over calling customer service. Likewise, people want immediate answers to

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Social Media Marketing

Using Animated GIFs to Convey Complex Ideas

A picture is worth a thousand words. And moving pictures are worth even more. Video and animated images are a great way to convey ideas online. Plus, they are a useful marketing tool. Social Media sites like Tumblr have spurred the popularity of animated GIFs online. GIFs are fun, attention-grabbing, and easy to share on social media.  What are Animated

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Marketing

Top 5 Types of Videos Customers Want to See

Video popularity is on the rise. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years.  The next generation is growing up. People ages 7 – 23 (Generation Z) watch a lot of online videos. One-third of

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Social Media Marketing

Top 3 Reasons to Use Facebook Ad Manager Instead of Post Boosting

Boosting is a quick way to spend your advertising budget, but there isn’t much evidence of a positive return on investment. It turns out, Post Boosting is a waste of time for most advertising objectives. Facebook Ad Manager lets companies create, monitor, and review ads to maximize your budget and see good results. You can increase paid engagement on Facebook

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Social Media Marketing

Close Friends: How to Use Instagrams Latest Feature

    Instagram has rolled out a new feature called Close Friends. It’s a way to share posts with select individuals. This new feature lets you create a list of specific followers. Then you can share select Instagram Stories and Posts with only these designated users.  Your business can take advantage of this feature. Create a list of select followers who

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Marketing

How to Use Video in Your Online Marketing Plan

You want to take advantage of every chance to capture audience attention and communicate your message. Video marketing increases your impressions and reach across all digital platforms. Humans are hardwired to look at movement. A moving image on a screen causes people to stop scrolling and pay attention.  Replacing still photography with video boosts your online marketing growth. We have

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