Marketing

Top 5 Types of Videos Customers Want to See

Video popularity is on the rise. But before jumping on the video content marketing bandwagon, make sure you understand what will attract the people you want as customers. The potential of videos as marketing has grown over recent years.  The next generation is growing up. People ages 7 – 23 (Generation Z) watch a lot of online videos. One-third of

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Social Media Marketing

Top 3 Reasons to Use Facebook Ad Manager Instead of Post Boosting

Boosting is a quick way to spend your advertising budget, but there isn’t much evidence of a positive return on investment. It turns out, Post Boosting is a waste of time for most advertising objectives. Facebook Ad Manager lets companies create, monitor, and review ads to maximize your budget and see good results. You can increase paid engagement on Facebook

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Social Media Marketing

Close Friends: How to Use Instagrams Latest Feature

    Instagram has rolled out a new feature called Close Friends. It’s a way to share posts with select individuals. This new feature lets you create a list of specific followers. Then you can share select Instagram Stories and Posts with only these designated users.  Your business can take advantage of this feature. Create a list of select followers who

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Marketing

How to Use Video in Your Online Marketing Plan

You want to take advantage of every chance to capture audience attention and communicate your message. Video marketing increases your impressions and reach across all digital platforms. Humans are hardwired to look at movement. A moving image on a screen causes people to stop scrolling and pay attention.  Replacing still photography with video boosts your online marketing growth. We have

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Marketing

Top 4 Videos That Increase Your Content Marketing Reach

Internet users are watching videos at a high rate. Cisco Visual Networking Index forecasts that online videos will be 80+ percent of consumer internet traffic by 2020. If you’re not already engaging in video content marketing, now is the time! The right kinds of video can increase your reach on social media. Both live action film and animated videos can

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Marketing

Focus Your Content to Get More Clients

Connecting with future customers through social media is a business best practice. To compete, your business needs to meet people where they are. Chances are, your potential clients are on social media. With 1.5 billion monthly active users, Facebook is one of the best places to reach your target audience. Increase Your Reach by Keeping Content Fresh Unlike on your

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Marketing

Create Eye-catching Facebook Posts and Ads With These 2 Simple Tips

As people scroll through their Facebook feed, they skip over plenty of text without ever reading it. People pay attention to the picture before ever looking at the words. That’s why so many Facebook posts and ads have accompanying visual graphics. But to really get your message seen, you need to make your pictures stand out among the crowd of

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Social Media Marketing

User Engagement Strategies that Attract More Customers (Part 3)

In this four-part series, we are discussing how to use website design strategies to attract more customers. The last post, we overviewed site load time and mobile user experience. Now we are going to talk about keeping users engaged while on your website. The is a ton of content on the web, and interactive tools will make your website stand

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