4 Social Media Marketing Pitfalls To Avoid

social media marketing pitfalls
Picture of Audrey Kerchner

Audrey Kerchner

Chief Marketing Strategist, Inkyma

social media marketing pitfalls

All businesses need to be aware of common social media marketing pitfalls as they attempt to navigate the tricky waters of social media. While it can be hard to enhance your presence on different social platforms, it’s not impossible. With these 4 tips, you’ll know what to avoid as you plan your social media marketing.

What are the benefits of social media marketing?

Social media marketing benefits include increasing your overall brand awareness, increasing your website traffic, and promoting your services or products. It should not be your sole marketing strategy but helps over all awareness when you add it to your marketing mix.

Social Media Marketing Pitfalls

In 2021, social media continues to be a great way for brands to connect with their audience. While email marketing may be more beneficial in the long run, businesses shouldn’t ignore growing their social media presence to balance their outbound marketing mix. To grow their brand online, businesses should not post boring content, be tone-deaf in posts, focus only on follower count, or refuse to boost their posts. Here is a more detail around these top pitfalls.

1. Posting Boring Content

Don’t get lost in the mix of boring, sales-y pitches that dominate social media. Your content should be heavily focused on engaging, entertaining or informing your audience, rather than selling them a product. Instead of talking about yourself, share interesting, fleshed out posts that are useful or fun for your audience. This could include information how-tos or fun facts, education and images of before and afters.

2. Coming Across as Tone Deaf

2020 was tough for all of us. While we’re all hoping that 2021 is better, it’s important to be well aware of the trying times we’re all in. Be aware of how your market has changed and is changing as you create posts. Pay attention to current events and understand that posting about your products are services on a particularly somber or worrisome day won’t win over any new customers or followers. Sometimes letting your audience know that you are in this with them is enough. 

3. Focusing Only on How Many Followers You Have

While your follower count is important, it isn’t everything. Paying too much attention to how many followers you have, rather than making sure you keep them, is a major social media marketing pitfall that many succumb to. Focus instead on keeping your followers around by sharing engaging material. Always respond to comments, questions, messages, and other forms of interaction.

4. Not Boosting Your Posts

Unfortunately, you can only do so much on social media for free (organically) because of platform algorithms. Facebook puts more emphasis on personal pages and group posts making it more challenging for businesses to get seen organically. Certain subject content, like politics, is also being given less weight than other types of content.  In this day and age, to really increase your reach and bring in new followers and customers, boosting your high-quality posts is a tactic that works well to gain awareness and high quality followers. You can set your own budget, target audience, and location to keep your boosted post relevant to only those you want to attract to your business.

Enhance Your Social Media Presence

Need help keeping your social media consistent and compelling? We can help! Schedule a time to chat with us to learn more about how we can upgrade and enhance your social media presence.

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