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Interview Hope Acker Storm Guard

Interview Hope Acker Storm Guard Colorado Springs

Marketing Strategies Podcast Episode 16 Interview Hope Acker Storm Guard Colorado Springs I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans. Thanks so much for listening. If you have a question or a show topic suggestion fill out

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Networking How To Maximize This Effective Marketing Tactic

Networking How To Maximize This Effective Marketing Tactic

Marketing Strategies Podcast Episode 15 Networking How To Maximize This Effective Marketing Tactic Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital advertising and it should be

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Email vs. Social Media Marketing. Which is Better?

Marketing Strategies Podcast Episode 14 Email vs. Social Media Marketing. Which is Better? When I chat with business owners and talk about marketing the conversation usually goes to social media. Its the relatively new kid on the block. But is it the right choice for every type of business. That is what this episode “Email vs Social Media Marketing. Which

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website hosting can improve your business

How Good Website Hosting Can Improve Your Business

Web design can increase your business’ sales, but did you know that good website hosting can improve your business? A good website keeps your site visitors happy and informed — and never frustrated. Slow site speeds and websites that don’t load properly can quickly make your visitors annoyed, and potentially make them leave without purchasing anything.  Recently on our podcast,

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use niche marketing to grow your business

Use Niche Marketing To Grow Your Business

Marketing Strategies Podcast Episode 13 Use Niche Marketing To Grow Your Business In this episode I talk about the different types of Niche Marketing Vertical Niche Marketing Horizontal Nice Marketing The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them. Here are links to previous podcasts that I mention

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corporate social responsibility

Corporate Social Responsibility – Interview with Vectra Bank Colorado

Marketing Strategies Podcast Episode 12 Corporate Social Responsibility – Interview with Vectra Bank Colorado Brandon Eldridge with Vectra Bank Colorado joined me in this episode. He and many members of the bank spend a of their free time with not-for-profits and charity events and encourage their employees to do so as well. Its part of their corporate culture. Here are

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leverage business connections through social media

Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing

Marketing Strategies Podcast Episode 11 Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing In this episode, I have conversation with Cassie Smith of True Nature Roofing. A womens owned roofing company. This by itself is pretty inspriational. Not only do we talk about the advantages of being a women business owner we

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Use QR Codes To Increase Sales

Use QR Codes To Increase Sales

Marketing Strategies Podcast Episode 10 Use QR Codes To Increase Sales QR Codes are finally ready for prime time. They are the bridge between print and digital marketing. This opens up more opportunities for people to work with your business. I talk about where to use them both in print and where they can point to online with examples. I

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creating a visual brand identity

Branding 101: Creating a Visual Brand Identity

Creating a visual brand identity is essential for any business. The most successful companies worldwide all have created a brand that is recognizable to their target audience and consumers. Branding is all about researching your audience and creating a style and overall set of features that will help them recognize your company from the branding alone! A successful branding strategy

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