
SEO vs. GEO: Navigating the Shift Towards Generative Engine Optimization
Understanding the evolving landscape of digital search is crucial for businesses aiming to capture the attention of both traditional search engines and the next wave of AI-driven platforms. This article reviews the differences and synergies of SEO vs. GEO; Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), guiding you through the essentials of making your content discoverable by large