Business websites are one of the first things that a potential customer sees when they are looking to buy from a business. Often times the website doesn’t reflect the values of the company. Confusing messages about the brand and what the brand stands for can even cost you new business.

In this episode, I’m going to talk to you about how to ensure your website reflects your company’s values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working with the right web designer who understands how to align a website design with the brand’s core values.

In this episode, I’m going to talk to you about how to ensure your website reflects your company’s values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working the right web designer who understands how to align a website design with the brands core values.

The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast.

More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with all marketing tactics you have to go where the customers are. Listen to the episode where I give you a great way how to create a video easily and what to do if you don’t want to do it yourself.

Knowing the direction you want your business to go is important. Successful business owners don’t just hope that their business will grow, they plan for it, and in order to create the right plan you have to have goals.

Goal creation doesn’t have to be hard or stressful. A good goal-planning process is simple and flexible. In this episode, I talk about how to create goals that work for you and your business and give you an easy process to follow that works for start-ups as well as established businesses.

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

In this month’s marketing update I am talking with you about

Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming up in 2023 for Mailchimp.

Reading, hearing, and seeing a business testimonial has a great impact on whether or not a client will choose your business for their needs. The average consumer reads 10 online reviews before making a purchase decision. This is why it’s so important to continually collect business testimonials from your customers.

In today’s episode, we are going to go over

-Social Proof & The importance of testimonials
-Where to get reviews to have the most impact on your business
-The magic of video testimonials
-The Best way to collect testimonials
-How to ask for good reviews.

Ever wonder how a business makes it through the first five years when so many close their doors after year one?

This episode is a follow-up interview with Dr. Erica Abraham of Axon health. We interviewed her about their business at the end of year one and we caught up with her again at the end of year two to see what has changed and talk about how things are going.

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.

This is why I am dedicating one episode per month to sharing and updating you on the latest marketing news, trends and just interesting things I find in my marketing travels. You can listent to the episode with your favorite podcast platform or you can head over to Youtube and actually watch it (got visuals too!) I hope you enjoy the Monthly Marketing Update November 2022.

Recessions don’t have to be scary or times of famine for a small business. If you are prepared and Recession proof your business they can be a time of great growth for your business. The key is being prepared. Often times business get stuck in a rut when income is good and customers are plentiful. This is the time to create your recession plan. Here are the top things you need to do to create the recession proof your business plan

1 – Keep your marketing budget at the same level and if you can increase it.
2. Build strong relationships with your existing customer community.
3. Upsell to those existing customers.
4. Create incentive programs to keep current customers and gain new ones.
5. Join a BNI – this type of group is your BFF during a recession.
6. Create products and services specifically for the recession
7. Don’t be tone deaf.
8. Look at your expenses and cut out what you really don’t need.

Take a listen to the episode where I dive into each one of these topics to help you create your Recession Proof Your Business Plan.

Search engine optimization has matured over the last several years to include near me SEO or local SEO. This is specifically for businesses that service a smaller geographic area than a whole country or multiple countries. It could be as small as one town to a state or two.

There are additional SEO steps that need to be taken in addition to traditional SEO to optimize your business for near me SEO:

-Completely setting up your Google My Business Listing
-Use location-based keyword phrases in multiple places on your website
-Use the location-based keyword phrases in your H1, Title, and Meta descriptions
-Write blog articles for your local audience – include topics specific to your region
-Get listed on local directories
-Keep your location information consistent everywhere it is listed
-Use Rankmath’s local schema feature to optimize the backend of your website.

Marketing for small businesses is about generating leads. You need a constant stream of people to talk to you so you can sell your product and services. You need awareness so that people know who you are but once they discover you, you want them to make contact, and become a lead. This is where the good call to action come in.

The smart marketing tip we are sharing in today’s episode is about maximizing how leads contact you by focusing on your call to action. We talk about what call to action are, and where to put them so that you get the best click-through rates or connections from your marketing efforts.