When you have a website and marketing running. It’s something every business owner wants to know. You are getting some leads and that’s wonderful. But how do you get more? We are going to chat about improving click-through rates across all your marketing campaigns in this episode for service-based businesses. Go grab a cup of coffee so we can dive into this topic.

Google My Business is a tool that Google offers to increase local SEO. It’s quite simple. You tell them who you are, and how and where they should rank you. This is how Google Connects the dots. Best of all, it’s free and it’s on this rare occasion where free is actually the perfect tool for the job. Let’s talk about how setting up your Google My Business Listing is the first thing you should do to improve your SEO.

Where you host your website matters. Today, Audrey is going to talk about your business’s biggest and most expensive asset: your website. No one likes a site that is down, slow or just straight-up broken. And just like you’d get frustrated and leave that site, your leads will too if they have that experience on your website. That is why Audrey recommends FlyWheel for hosting your WordPress site. Take a listen to this episode as Audrey breaks down the benefits of having a great hosting platform with amazing customer service because, ultimately, you get what you pay for.

For many retail, eCommerce and B2C businesses social media is a great way to stay connected to customers and interact with new customers. But posting to all your social accounts can be extremely time consuming which causes a lapse in posting new content. Today Audrey is sharing with you the tool that Inkyma uses to manage our clients social media accounts as well as our own. I won’t wait to tell you we are going to review Social Pilot today.

ChatBots To Increase Lead Conversion On Your Website might sound like a futuristic way of engaging with your leads, but ChatBots actually help ensure that your potential customers aren’t getting lost in a sea of emails, or worse, spam mail. Audrey is going to discuss why she uses Tidio for her ChatBots, some of the awesome features and templates that Tidio has to offer, and how to get started. So let’s put on our tech hats, and learn how ChatBots can increase your lead conversions.

Do you know the 1 simple way to keep from getting hacked? Today Audrey discusses how getting hacked can be preventable and why having a password manager, like LastPass, is good for business and your businesses’ momentum. This might seem like a less obvious subject because what do passwords have to do with marketing. Right? Well, Audrey is going to go over exactly how passwords affect your marketing and what you can do to protect yourself, your clients, and your sanity (From personal experience, of course!) So let’s dive into what’s recommended, how they can make your team more productive and we can set up some inexpensive peace of mind moving forward.

Do you know how stress affects marketing performance? Today’s guest is going to talk to us about the mental side of business which directly affects how well we succeed as business owners. On Today’s episode, Audrey talks with Dr. Torrie Kalm, PsyD, who holds a Doctorate of Psychology in Health, Human Services, and Science and owner of The Kalm Effect. She is a military spouse of 29 years, mother, educator, and entrepreneur. Through her doctoral research, she developed a passion for understanding the area of Emotional Intelligence (EI). Understanding the difference between EI versus IQ formed an entirely different perspective on how organizations, in every field, could benefit from the use of EI.

Do you know how to create professional marketing videos? In this episode chock-full of resources, tools, and tips galore, Audrey breaks down why you should be sprinkling video content into your marketing (Hello, 1 billion hours of video watched on YouTube and 50 million users on TikTok!). Video is important. Now what? Audrey reviews best practices and the things you should prioritize in video content, i.e. audio, lighting, and editing. With the right plan and equipment, your business a long way with video and all it has to offer. Camera shy? Audrey has some recommendations for you too!

Marketing based on personality & values isn’t rocket science, but in today’s episode our guest, Jen Draper, started her working life leading and managing just that, rocket scientist. When Jen was ready for something new, she turned to work as an independent contractor and financial planner. Naturally, Jen’s next steps involved hours of sales training, scripts, and talking to more than 100 people a day. After quickly realizing this method of soul-sucking sales just wasn’t going to work for her she turned to what she knew best, SCIENCE! She discovered a methodology in the world that is scientifically validated to predict buying behavior in 90 seconds or less. Today, Audrey and Jen are going to talk to us about Jen’s system, BANK, and why it is improving communication with clients, prospects, friends, and family.