Creating and publishing a YouTube video is great but you also need people to find it in order for it to be effective as part of your marketing strategy and tactics mix.

We recommend using TubeBuddy to optimize your YouTube videos to make it easier for people to find and watch your videos and subscribe to your channel. We are going through our favorite TubeBuddy features:

Chrome extension
Keyword explorer and phrase recommendation tools
Best Practices Checklist
Build In Thumbnail creation tool
A/B Testing
End Card Templates
Competitive analysis tool

We deep dive into all of these in the episode

YouTube Ads – TV Commercials For Small Business Marketing. The very marketing that was sought after by millions of business owners for years has now been made possible with YouTube. It’s not your traditional commercial ads, it’s better. Think targeted markets, and budgets, with a modern twist. Today we are going to discuss YouTube Ads, the TV commercial of the future.

Emotional Intelligence In Marketing is advanced level stuff. When you talk to your leads in your marketing campaigns, do you try to understand the emotional state they are in when viewing your campaigns? If not, you should. Today we are going to chat about Emotional Intelligence and how it can make your marketing messages stand out. Links Mentioned In This

When you have a website and marketing running. It’s something every business owner wants to know. You are getting some leads and that’s wonderful. But how do you get more? We are going to chat about improving click-through rates across all your marketing campaigns in this episode for service-based businesses. Go grab a cup of coffee so we can dive into this topic.

Google My Business is a tool that Google offers to increase local SEO. It’s quite simple. You tell them who you are, and how and where they should rank you. This is how Google Connects the dots. Best of all, it’s free and it’s on this rare occasion where free is actually the perfect tool for the job. Let’s talk about how setting up your Google My Business Listing is the first thing you should do to improve your SEO.

Where you host your website matters. Today, Audrey is going to talk about your business’s biggest and most expensive asset: your website. No one likes a site that is down, slow or just straight-up broken. And just like you’d get frustrated and leave that site, your leads will too if they have that experience on your website. That is why Audrey recommends FlyWheel for hosting your WordPress site. Take a listen to this episode as Audrey breaks down the benefits of having a great hosting platform with amazing customer service because, ultimately, you get what you pay for.

For many retail, eCommerce and B2C businesses social media is a great way to stay connected to customers and interact with new customers. But posting to all your social accounts can be extremely time consuming which causes a lapse in posting new content. Today Audrey is sharing with you the tool that Inkyma uses to manage our clients social media accounts as well as our own. I won’t wait to tell you we are going to review Social Pilot today.

ChatBots To Increase Lead Conversion On Your Website might sound like a futuristic way of engaging with your leads, but ChatBots actually help ensure that your potential customers aren’t getting lost in a sea of emails, or worse, spam mail. Audrey is going to discuss why she uses Tidio for her ChatBots, some of the awesome features and templates that Tidio has to offer, and how to get started. So let’s put on our tech hats, and learn how ChatBots can increase your lead conversions.

Do you know the 1 simple way to keep from getting hacked? Today Audrey discusses how getting hacked can be preventable and why having a password manager, like LastPass, is good for business and your businesses’ momentum. This might seem like a less obvious subject because what do passwords have to do with marketing. Right? Well, Audrey is going to go over exactly how passwords affect your marketing and what you can do to protect yourself, your clients, and your sanity (From personal experience, of course!) So let’s dive into what’s recommended, how they can make your team more productive and we can set up some inexpensive peace of mind moving forward.